{"id":16243,"date":"2011-05-17T16:41:47","date_gmt":"2011-05-17T14:41:47","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/flash-mob-w-kampanii-helleny-wideo\/"},"modified":"2011-05-17T16:41:47","modified_gmt":"2011-05-17T14:41:47","slug":"flash-mob-w-kampanii-helleny-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/flash-mob-w-kampanii-helleny-wideo.html","title":{"rendered":"Flash mob w kampanii Helleny (wideo)"},"content":{"rendered":"<p>Tegoroczna kampania telewizyjna marki Hellena jest kontynuacj\u0105 przedsi\u0119wzi\u0119cia z poprzedniego sezonu. Spoty reklamowe o d\u0142ugo\u015bci 10 i 15 sekund zosta\u0142y utrzymane w stylu flash mob. Promuj\u0105 kategorie napoj&oacute;w Hellena: Oran\u017cad\u0119 1,25 L, Oran\u017cad\u0119 Yoo! oraz dwulitrowe napoje niegazowane w nowej ods\u0142onie.<\/p>\n<p>Akcja ma zasi\u0119g og&oacute;lnopolski. Spoty reklamowe s\u0105 emitowane w telewizji publicznej oraz komercyjnej: TVP1, TVP2, Polsat, TVN, TVN7, TV4, TVN Meteo, TVN Turbo, 4Fun.tv oraz w kana\u0142ach pakiet&oacute;w AT Max i Discovery. Kampania jest wspierana dzia\u0142aniami reklamowymi w prasie bran\u017cowej.<\/p>\n<p>Za kreacj\u0119 odpowiada agencja reklamowa GonnaBe. Re\u017cyserem spot&oacute;w jest Bruce Parramore, znany w Polsce mi\u0119dzy innymi z re\u017cyserii filmu &#8222;Kochaj i ta\u0144cz&#8221; oraz serialu &#8222;Tancerze&#8221;.<\/p>\n<p>Kampania telewizyjna potrwa do po\u0142owy czerwca br.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Hellena wznowi\u0142a kampani\u0119 telewizyjn\u0105 pod has\u0142em &#8222;Hellena \u0142\u0105czy pokolenia&#8221;.","protected":false},"author":1,"featured_media":16244,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[],"class_list":{"0":"post-16243","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"cs-entry","8":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16243"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16243\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16244"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}