{"id":161626,"date":"2015-11-05T13:28:09","date_gmt":"2015-11-05T12:28:09","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=161626"},"modified":"2015-11-05T13:28:09","modified_gmt":"2015-11-05T12:28:09","slug":"lowcy-promocji","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/badania\/lowcy-promocji.html","title":{"rendered":"\u0141owcy promocji"},"content":{"rendered":"<p><strong>Ponad po\u0142owa polskich konsument\u00f3w (58 proc.) to \u0142owcy promocji. Respondenci przyznaj\u0105, \u017ce w por\u00f3wnaniu z ubieg\u0142ymi latami w wi\u0119kszym stopniu preferuj\u0105 w ramach akcji promocyjnych nagrody, nawet ma\u0142e, ale gwarantowane, od du\u017cych, dost\u0119pnych tylko dla nielicznych. Ponadto, w jeszcze wi\u0119kszym stopniu ni\u017c wcze\u015bniej, s\u0105 niech\u0119tni dzieleniu si\u0119 danymi wra\u017cliwymi, takimi jak PESEL, dochody czy sytuacja rodzinna. Informacje na temat promocji konsumenci czerpi\u0105 najcz\u0119\u015bciej z gazetek promocyjnych (67 proc.) &#8211; wynika z badania ARC Rynek i Opinia.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/promocje.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-161627\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/promocje.png\" alt=\"promocje\" width=\"655\" height=\"398\" title=\"\"><\/a><\/p>\n<p>W por\u00f3wnaniu z ubieg\u0142ym rokiem znacz\u0105co spad\u0142 odsetek os\u00f3b preferuj\u0105cych w konkursach promocyjnych przyznawanie jednej du\u017cej nagrody.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/arcrio-promocje-21.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161628\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/arcrio-promocje-21.png\" alt=\"arcrio-promocje-2(1)\" width=\"655\" height=\"384\" title=\"\"><\/a><\/p>\n<p>11 proc. respondent\u00f3w mia\u0142o negatywne do\u015bwiadczenia zwi\u0105zane z promocjami, np. z zawy\u017caniem ceny towaru w promocji, wadliwymi czy przeterminowanymi produktami lub niejasnymi zasadami promocji.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/promocjeinfografika.jpg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161629\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/promocjeinfografika.jpg\" alt=\"promocjeinfografika\" width=\"655\" height=\"1104\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/11\/promocjeinfografika.jpg 655w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/11\/promocjeinfografika-415x700.jpg 415w\" sizes=\"(max-width: 655px) 100vw, 655px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Z kt\u00f3rych promocji konsumenci korzystaj\u0105 najcz\u0119\u015bciej?","protected":false},"author":17,"featured_media":161630,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662],"tags":[8234,3472,3562],"class_list":{"0":"post-161626","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"tag-monitor-promocji-2015","9":"tag-promocje","10":"tag-sprzedaz","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=161626"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161626\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/161630"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=161626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=161626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=161626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}