{"id":161532,"date":"2015-11-04T14:51:33","date_gmt":"2015-11-04T13:51:33","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=161532"},"modified":"2015-11-04T14:51:48","modified_gmt":"2015-11-04T13:51:48","slug":"typy-klientow-czyli-polak-na-zakupach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/typy-klientow-czyli-polak-na-zakupach.html","title":{"rendered":"Typy klient\u00f3w, czyli Polak na zakupach"},"content":{"rendered":"<p><strong>Z badania przeprowadzonego przez instytut badawczy IQS\u00a0wyodr\u0119bniono 4 segmenty klient\u00f3w: Maniak\u00f3w, Realist\u00f3w, Moralizator\u00f3w i Zak\u0142adnik\u00f3w.<\/strong><\/p>\n<p>Klienci o najwy\u017cszych i najbardziej zr\u00f3\u017cnicowanych oczekiwaniach &#8211; \u201eMoralizatorzy\u201d stanowi\u0105 najliczniejszy segment w\u015br\u00f3d przebadanych os\u00f3b:<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/typy-klientow.png\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-161536\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/typy-klientow.png\" alt=\"typy klientow\" width=\"853\" height=\"335\" title=\"\"><\/a><\/p>\n<p>S\u0105 to osoby lubi\u0105ce centra handlowe, lecz przy tym bardzo wymagaj\u0105ce. Oczekuj\u0105, \u017ce centra handlowe przyczyni\u0105 si\u0119 zar\u00f3wno do rozwoju mikro- i makroekonomicznego, jak i b\u0119d\u0105 lepiej zaspokaja\u0142y ich w\u0142asne potrzeby dotycz\u0105ce szerszej oferty modowej i rozrywkowej, lepszej obs\u0142ugi, wygodniejszego parkingu, bezp\u0142atnej opieki dla dzieci na czas zakup\u00f3w.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/typyklientow2.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161538\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/typyklientow2.png\" alt=\"typyklientow2\" width=\"944\" height=\"472\" title=\"\"><\/a><\/p>\n<p>Ciekawy jest segment Zak\u0142adnik\u00f3w. Ich oczekiwania b\u0119dzie najprawdopodobniej trudno zaspokoi\u0107, a poniewa\u017c nie s\u0105 entuzjastami centr\u00f3w jako takich, mo\u017cna oczekiwa\u0107, \u017ce je\u015bli pojawi si\u0119 dla nich ciekawsza alternatywa na rynku (np. rozw\u00f3j sprzeda\u017cy online), to segment ten znacz\u0105co zmniejszy zakupy w centrach handlowych lub zrezygnuje z ich odwiedzania. Chyba, \u017ce centra handlowe im co\u015b zaoferuj\u0105\u2026<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/zakupy.jpeg\"><img decoding=\"async\" class=\"alignnone size-full wp-image-161533\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/zakupy.jpeg\" alt=\"zakupy\" width=\"1600\" height=\"5658\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/11\/zakupy.jpeg 1600w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/11\/zakupy-198x700.jpeg 198w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/a><\/p>\n<p>W badaniu poruszono r\u00f3wnie\u017c inne kwestie dotycz\u0105ce og\u00f3lnych oczekiwa\u0144 klient\u00f3w. Wyniki pokazuj\u0105, \u017ce ponad po\u0142owa os\u00f3b, regularnie odwiedzaj\u0105cych centra handlowe, zdecydowanie opowiada si\u0119 za wi\u0119kszym zaanga\u017cowania si\u0119 centr\u00f3w handlowych w lokaln\u0105 i krajow\u0105 gospodark\u0119. Na kolejnych miejscach znalaz\u0142y si\u0119 za\u015b kwestie zwi\u0105zane z cenami czy udogodnieniami dla rodzic\u00f3w.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/centrahandl.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-161539\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/11\/centrahandl.png\" alt=\"centrahandl\" width=\"874\" height=\"477\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Czym si\u0119 r\u00f3\u017cni Maniak zakupowy od Zak\u0142adnika?","protected":false},"author":17,"featured_media":161542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9662,9639],"tags":[3166,8221,8220,3928],"class_list":{"0":"post-161532","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-badania","8":"category-marketing","9":"tag-badania-2","10":"tag-centrum-handlowe","11":"tag-polak-na-zakupach","12":"tag-zakupy","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161532","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=161532"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161532\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/161542"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=161532"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=161532"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=161532"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}