{"id":16145,"date":"2011-05-19T17:02:07","date_gmt":"2011-05-19T15:02:07","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/bacardi-wprowadza-nowa-strategie-marketingowa\/"},"modified":"2011-05-19T17:02:07","modified_gmt":"2011-05-19T15:02:07","slug":"bacardi-wprowadza-nowa-strategie-marketingowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/bacardi-wprowadza-nowa-strategie-marketingowa.html","title":{"rendered":"Bacardi wprowadza now\u0105 strategi\u0119 marketingow\u0105"},"content":{"rendered":"<p>Motywem przewodnim zbli\u017caj\u0105cej si\u0119 kampanii ma by\u0107 zwi\u0119kszanie optymistycznego podej\u015bcia do \u017cycia poprzez budowanie silnych relacji mi\u0119dzy lud\u017ami.<\/p>\n<p>Marka Bacardi poprzez wprowadzenie nowej strategii komunikacji opartej na idei &#8222;Together&#8221; chce zwr&oacute;ci\u0107 uwag\u0119 na to, \u017ce cz\u0142owiek jest &#8222;osobnikiem stadnym&#8221; i pomimo rozwoju cywilizacyjnego potrzebuje kontaktu z innymi lud\u017ami.<\/p>\n<p>Dzia\u0142ania maj\u0105 zjednoczy\u0107 wszystkich tych, kt&oacute;rzy twierdz\u0105 podobnie i zainspirowa\u0107 do spotka\u0144 z przyjaci&oacute;\u0142mi i znajomymi w \u015bwiecie realnym.<\/p>\n<p>Nowa kampania Bacardi b\u0119dzie obecna w internecie i prasie.<\/p>\n<p>Bacardi planuje r&oacute;wnie\u017c powo\u0142anie zespo\u0142&oacute;w&nbsp;Bacardi Bat&#8217;s. Podczas imprez w najwi\u0119kszych klubach w ca\u0142ej Polsce b\u0119d\u0105 one bada\u0107 relacje mi\u0119dzyludzkie poprzez specjalne multimedialne ankiety i przybli\u017ca\u0107 ludziom now\u0105 strategi\u0119 marki.<\/p>\n<p>W ramach kampanii prowadzone b\u0119d\u0105 tak\u017ce konkursy w kt&oacute;rych g\u0142&oacute;wnymi nagrodami b\u0119d\u0105 domowe zestawy Bacardi do sporz\u0105dzania drink&oacute;w.<\/p>\n<p>Pierwszy etap kampanii potrwa do wrze\u015bnia br.<\/p>\n","protected":false},"excerpt":{"rendered":"Pod has\u0142em &#8222;Together&#8221; Bacardi wprowadza na polskim rynku now\u0105 strategi\u0119 marketingow\u0105.","protected":false},"author":1,"featured_media":16146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[1080],"class_list":{"0":"post-16145","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-bacardi","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16145","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16145"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16145\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16146"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16145"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16145"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}