{"id":161218,"date":"2015-10-26T12:46:27","date_gmt":"2015-10-26T11:46:27","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=161218"},"modified":"2015-10-26T12:46:27","modified_gmt":"2015-10-26T11:46:27","slug":"nowa-kampania-online-marki-biotherm-video","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/nowa-kampania-online-marki-biotherm-video.html","title":{"rendered":"Nowa kampania Online marki Biotherm (Video)"},"content":{"rendered":"<p>L\u2019Oreal Polska prowadzi kampani\u0119 marki Biotherm przygotowan\u0105 we wsp\u00f3\u0142pracy z sieci\u0105 reklamy wideo Sataku. Emisja rich mediowego formatu jest cz\u0119\u015bci\u0105 szerszej kampanii wizerunkowej i emitowana jest online od 14 pa\u017adziernika br. przy wykorzystaniu Expand Video.<\/p>\n<p>Kampania ods\u0142onowa realizowana jest na selektywnie dobranych placementach, na witrynach ch\u0119tnie odwiedzanych przez grup\u0119 docelow\u0105. Inicjuj\u0105ce formaty display pozwalaj\u0105 odbiorcy pozna\u0107 fragment spotu oraz zobaczy\u0107 produkt. U\u017cytkownik po klikni\u0119ciu w kreacj\u0119 mo\u017ce obejrze\u0107 ca\u0142y film reklamowy na pe\u0142noekranowej warstwie expanda oraz dowiedzie\u0107 si\u0119 wi\u0119cej o produkcie. Niestandardowym rozwi\u0105zaniem, zaimplementowanym w tej kampanii, jest umieszczenie formularza ju\u017c na poziomie kreacji reklamowej. Dzi\u0119ki temu, poza obejrzeniem spotu, u\u017cytkownik ma mo\u017cliwo\u015b\u0107 pozostawienia swoich danych i odebrania minikremu Biotherm Blue Therapy Accelerated (5ml).<\/p>\n<p><iframe title=\"Sataku dla Biotherm \/ Expand Video\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/igjPA04P82g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"L`Oreal rusza z now\u0105 kampani\u0105 wizerunkow\u0105","protected":false},"author":17,"featured_media":161221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9639],"tags":[8127,8126],"class_list":{"0":"post-161218","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-marketing","8":"tag-biotherm","9":"tag-loreal-polska","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=161218"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/161221"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=161218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=161218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=161218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}