{"id":161039,"date":"2015-10-21T12:31:21","date_gmt":"2015-10-21T10:31:21","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=161039"},"modified":"2015-10-21T12:31:21","modified_gmt":"2015-10-21T10:31:21","slug":"najnowsza-kampania-orange","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/najnowsza-kampania-orange.html","title":{"rendered":"Najnowsza kampania Orange"},"content":{"rendered":"<div class=\"wp-playlist wp-video-playlist wp-playlist-light\">\n\t\t<video controls=\"controls\" preload=\"none\" width=\"1178\"\n\t\t height=\"662\"\t><\/video>\n\t<div class=\"wp-playlist-next\"><\/div>\n\t<div class=\"wp-playlist-prev\"><\/div>\n\t<noscript>\n\t<ol>\n\t\t<li><a href='https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/10\/ORANGE-Internet-za-darmo.mp4'>ORANGE - Internet za darmo<\/a><\/li>\t<\/ol>\n\t<\/noscript>\n\t<script type=\"application\/json\" class=\"wp-playlist-script\">{\"type\":\"video\",\"tracklist\":true,\"tracknumbers\":true,\"images\":true,\"artists\":true,\"tracks\":[{\"src\":\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/10\/ORANGE-Internet-za-darmo.mp4\",\"type\":\"video\/mp4\",\"title\":\"ORANGE - Internet za darmo\",\"caption\":\"\",\"description\":\"\",\"meta\":{\"length_formatted\":\"0:31\"},\"dimensions\":{\"original\":{\"width\":854,\"height\":480},\"resized\":{\"width\":1178,\"height\":662}},\"image\":{\"src\":\"https:\/\/mediarun.com\/pl\/wp-includes\/images\/media\/video.svg\",\"width\":48,\"height\":64},\"thumb\":{\"src\":\"https:\/\/mediarun.com\/pl\/wp-includes\/images\/media\/video.svg\",\"width\":48,\"height\":64}}]}<\/script>\n<\/div>\n\t\n<p><strong>Orange ruszy\u0142 z now\u0105 promocyjn\u0105 ofert\u0105 internetow\u0105. Pionier telekomunikacyjny oferuje klientom kart prepaid w prezencie nawet do 36 GB internetu, za ka\u017cde do\u0142adowanie.<\/strong><\/p>\n<p>Twarz\u0105 kampanii jest Robert G\u00f3rski, graj\u0105cy rol\u0119 kioskarza. Spot emitowany b\u0119dzie w stacjach TVN, TVP i Polsat, natomiast w przypadku radia reklam\u0119 us\u0142yszymy na falach rozg\u0142o\u015bni RMF, PR3, radia Zet oraz stacji zrzeszonych w sieci Drapacz Chmur.<\/p>\n<p>&#8211; <i>Trudno jest si\u0119 oby\u0107 bez Internetu, a ka\u017cdy chcia\u0142by mie\u0107 \u0142atwy dost\u0119p do sieci. Dlatego, odpowiadaj\u0105c na te potrzeby, Orange przygotowa\u0142 wyj\u0105tkow\u0105 promocj\u0119 o nazwie 'Internet za darmo&#8217;, dost\u0119pn\u0105 w taryfie Orange Free na kart\u0119. Klienci, kt\u00f3rzy z niej skorzystaj\u0105, mog\u0105 swobodnie przez d\u0142ugi czas korzysta\u0107 z sieci, nie p\u0142ac\u0105c za to ani z\u0142ot\u00f3wki, poniewa\u017c przy ka\u017cdym do\u0142adowaniu otrzymuj\u0105 do 36GB<\/i> &#8211; podkre\u015bla Monika Zar\u0119ba, Account Director z agencji Publici.<\/p>\n<p>Po stronie agencji Publicis przy kampanii pracowali: Pawe\u0142 Merecz (Chief Creatvie Officer), Magdalena Kaczor (Senior Copywriter), Wioletta Kucha (Junior Art Director), Monika Zar\u0119ba (Account Director), Magdalena Samek (Supervisor), Katarzyna Barczuk (Account Executive). Stron\u0119 klienta reprezentowali: Pawe\u0142 Patkowski (Dyrektor Wykonawczy ds. Marki i Komunikacji Marketingowej), Szymon Biela (Kierownik Wydzia\u0142u Komunikacji B2C) i Agnieszka Le\u015bnarowska (Senior Brand Manager). Produkcj\u0105 zaj\u0105\u0142 si\u0119 dom produkcyjny Lemon, postprodukcj\u0105 Platige Image, a ud\u017awi\u0119kowieniem Lunapark. Za zakup medi\u00f3w odpowiedzialna jest agencja Initiative Media. Re\u017cyseri\u0119 spotu powierzono Paw\u0142owi Borowskiemu.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Co oferuje nam Orange?","protected":false},"author":17,"featured_media":143473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[8071,3246,8070,8072,276,8073,9643],"class_list":{"0":"post-161039","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-internet-za-darmo","9":"tag-kampania","10":"tag-kampania-internetowa","11":"tag-oferta-orange","12":"tag-orange","13":"tag-promocja-orange","14":"tag-atl","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161039","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=161039"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/161039\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/143473"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=161039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=161039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=161039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}