{"id":16073,"date":"2011-05-23T14:05:21","date_gmt":"2011-05-23T12:05:21","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lufthansa-zaprasza-do-mediolanu\/"},"modified":"2011-05-23T14:05:21","modified_gmt":"2011-05-23T12:05:21","slug":"lufthansa-zaprasza-do-mediolanu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/lufthansa-zaprasza-do-mediolanu.html","title":{"rendered":"Lufthansa zaprasza do Mediolanu"},"content":{"rendered":"<p>Elementem wyr&oacute;\u017cniaj\u0105cym akcj\u0119 Lufthansy maj\u0105 by\u0107 niestandardowe dzia\u0142ania ambientowe, realizowane w sto\u0142ecznych biurowcach. Stoiska promocyjne ze zdj\u0119ciami Mediolanu, w\u0142oska kawa serwowana przez hostessy w strojach stewardess oraz designerskie meble nawi\u0105zuj\u0105ce do europejskiej stolicy mody &#8211; wszystko zaprojektowane z my\u015bl\u0105 o Warszawiakach poszukuj\u0105cych atrakcyjnych pomys\u0142&oacute;w na sp\u0119dzanie wolnego czasu.<\/p>\n<p>Dzia\u0142ania ambientowe realizowane s\u0105 tak\u017ce w warszawskich sieciowych kawiarniach (iCoffee, W biegu Cafe, Bonjour Cafe, Wayne&#8217;s Cafe), w kt&oacute;rych ustawione zosta\u0142y standy informacyjne, a do ka\u017cdej kawy w fili\u017cance rozdawane s\u0105 rozetki reklamowe. W kampanii skierowanej do W\u0142och&oacute;w mieszkaj\u0105cych w Polsce wykorzystano magazyn Gazetta Italia w wersji tradycyjnej oraz online.<\/p>\n<p>Za koordynacj\u0119 dzia\u0142a\u0144 ambientowych, planowanie oraz zakup medi&oacute;w dopowiada dom mediowy Mindshare Polska. Akcja w biurowcach realizowana jest we wsp&oacute;\u0142pracy z agencj\u0105 MadelnWarsaw. <br \/>Za dzia\u0142ania w sto\u0142ecznych kawiarniach odpowiada EM LAB.<\/p>\n<p>Kampania b\u0119dzie trwa\u0142a do 30 maja br.<\/p>\n","protected":false},"excerpt":{"rendered":"Trwa kampania reklamowa wspieraj\u0105ca promocyjne przeloty do W\u0142och oferowane przez linie lotnicze Lufthansa Italia.","protected":false},"author":1,"featured_media":16074,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[350,86,103],"class_list":{"0":"post-16073","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-em-lab","9":"tag-lufthansa","10":"tag-mindshare-polska","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16073"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16074"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}