{"id":16047,"date":"2011-05-23T16:52:46","date_gmt":"2011-05-23T14:52:46","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/t-mobile-nadchodzi-wyjatkowa-chwila-wideo\/"},"modified":"2011-05-23T16:52:46","modified_gmt":"2011-05-23T14:52:46","slug":"t-mobile-nadchodzi-wyjatkowa-chwila-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/t-mobile-nadchodzi-wyjatkowa-chwila-wideo.html","title":{"rendered":"T-Mobile: &#8222;nadchodzi wyj\u0105tkowa chwila&#8221; (wideo)"},"content":{"rendered":"<p>Kampania, obejmuj\u0105ca swoim zasi\u0119giem m.in. telewizj\u0119, pras\u0119 i outdoor, ma na celu poinformowanie wszystkich konsument&oacute;w o rebrandingu oraz budowanie \u015bwiadomo\u015bci marki T-Mobile w\u015br&oacute;d odbiorc&oacute;w.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/05\/1306230341.jpeg\" alt=\"\" width=\"390\" height=\"195\" title=\"\"><\/p>\n<p>W pierwszej cz\u0119\u015bci komunikacji sie\u0107 Era dzi\u0119kuje klientom za wsp&oacute;lnie sp\u0119dzony czas i zapowiada nadchodz\u0105ce zmiany. Istotnym elementem tego etapu dzia\u0142a\u0144 s\u0105&nbsp;reklamy, w kt&oacute;rych spod plakatu w niebieskich barwach Ery z has\u0142em &#8222;Nadchodzi wyj\u0105tkowa chwila&#8221; ods\u0142aniany jest kolejny plakat z logo T-Mobile i has\u0142em &#8222;Witaj w\u015br&oacute;d milion&oacute;w ludzi na \u015bwiecie, kt&oacute;rych&nbsp;\u0142\u0105czy&nbsp;T-Mobile&#8221;.&nbsp;<\/p>\n<p><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/05\/1306230342.jpeg\" alt=\"\" width=\"390\" height=\"177\" title=\"\"><\/p>\n<p>W kolejnej ods\u0142onie kampanii T-Mobile przedstawi si\u0119 klientom. &#8222;Chwile, kt&oacute;re \u0142\u0105cz\u0105&#8221; to has\u0142o towarzysz\u0105ce marce w Polsce.&nbsp;<\/p>\n<p>T-Mobile zast\u0105pi Er\u0119 z dniem 5 czerwca 2011 r. Zdaniem Miroslava Rakowskiego, prezesa PTC, rebranding mo\u017ce poch\u0142on\u0105\u0107 nawet 100 mln z\u0142.<\/p>\n<p>Za przygotowanie kampanii odpowiadaj\u0105 agencje reklamowe G7 i Saatchi &amp; Saatchi oraz&nbsp;<a id=\"anchorbbtBubblePhr0\" class=\"bbtWord double\">dom mediowy<\/a>&nbsp;Starcom.&nbsp;<\/p>\n<p>+<strong> <a rel=\"nofollow noopener\" href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/marketing,t-mobile-w-polsce-100-mln-zl-na-rebranding,39421,2,1,1.html\" target=\"_blank\">T-Mobile w Polsce: 100 mln z\u0142 na rebranding<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"W poniedzia\u0142ek rozpocz\u0105\u0142 si\u0119 oficjalnie pierwszy etap kampanii reklamowej towarzysz\u0105cej wej\u015bciu na rynek 5 czerwca br. sieci T-Mobile.&nbsp;","protected":false},"author":1,"featured_media":16048,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1897,170],"class_list":{"0":"post-16047","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-era","9":"tag-t-mobile","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16047"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16047\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16048"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}