{"id":16043,"date":"2011-05-23T17:03:50","date_gmt":"2011-05-23T15:03:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/malysz-zarobil-dla-sponsorow-25-milionow\/"},"modified":"2011-05-23T17:03:50","modified_gmt":"2011-05-23T15:03:50","slug":"malysz-zarobil-dla-sponsorow-25-milionow","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/malysz-zarobil-dla-sponsorow-25-milionow.html","title":{"rendered":"Ma\u0142ysz zarobi\u0142 dla sponsor\u00f3w 25 milion\u00f3w"},"content":{"rendered":"<p>Na tyle oszacowano warto\u015b\u0107 marek, kt&oacute;re w spos&oacute;b efektywny zosta\u0142y wyeksponowane na jego kombinezonie.<\/p>\n<p>Ponad 1000 ekspozycji pojawi\u0142o si\u0119 w 42 programach telewizyjnych, gromadz\u0105c \u0142\u0105cznie ponad 25 mln widz&oacute;w. By\u0142y to g\u0142&oacute;wnie kr&oacute;tkie wywiady oraz relacje z trening&oacute;w sportowca.<\/p>\n<p>Badanie opiera si\u0119 o monitoring wyst\u0105pie\u0144 poszczeg&oacute;lnych marek w nast\u0119puj\u0105cych stacjach tv:&nbsp;TVP1, TVP2, TVP3 pasmo wsp&oacute;lne, TV Polonia, TVN, TVN24, TVN TURBO, Polsat, Polsat Sport,TV4, TVP Sport. Monitorowane s\u0105 programy sportowe (w tym wiadomo\u015bci), w kt&oacute;rych pokazywane s\u0105 imprezy polskie b\u0105d\u017a z udzia\u0142em polskich sportowc&oacute;w. Warto\u015b\u0107 medialna wyliczana jest w oparciu o \u015brednie cpt dla monitorowanych stacji oraz \u015bredni\u0105 ogl\u0105dalno\u015b\u0107 program&oacute;w tv, podczas kt&oacute;rych eksponowane by\u0142y marki.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/05\/1306162862.jpg\" alt=\"\" width=\"390\" height=\"241\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"Kwietniowe badanie efektywno\u015bci ekspozycji telewizyjnych wykaza\u0142o, \u017ce zaanga\u017cowanie Adama Ma\u0142ysza w rajdowy zesp&oacute;\u0142 RMF Caroline Team ju\u017c przynios\u0142o jego sponsorom ponad 2,5 mln z\u0142 zysku mediowego.","protected":false},"author":1,"featured_media":16044,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[298],"class_list":{"0":"post-16043","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-rmf-fm","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16043","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16043"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16043\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16044"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16043"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16043"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16043"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}