{"id":16009,"date":"2011-05-24T15:14:24","date_gmt":"2011-05-24T13:14:24","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/red-bull-nadal-poza-zasiegiem-skrzydel-rywali\/"},"modified":"2011-05-24T15:14:24","modified_gmt":"2011-05-24T13:14:24","slug":"red-bull-nadal-poza-zasiegiem-skrzydel-rywali","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/red-bull-nadal-poza-zasiegiem-skrzydel-rywali.html","title":{"rendered":"Red Bull nadal poza zasi\u0119giem skrzyde\u0142 rywali"},"content":{"rendered":"<p>Wyniki Red Bulla za 2010 rok s\u0105 imponuj\u0105ce &#8211; ca\u0142kowita sprzeda\u017c puszek wynios\u0142a 4,2 mld sztuk, z czego jedna czwarta mia\u0142a miejsce na rynku ameryka\u0144skim. W por&oacute;wnaniu do roku 2009, nast\u0105pi\u0142 skok o 7,9 proc.<\/p>\n<p>Od samego pocz\u0105tku za sukcesami marki stoi ta sama osoba &#8211; ma\u0142o znany poza granicami rodzinnej Austrii miliarder Dietrich Mateschitz. Chocia\u017c firma dzia\u0142a na terenie 161 kraj&oacute;w, wszystkie kluczowe decyzje nadal podejmowane s\u0105 w jej g\u0142&oacute;wnej siedzibie, mieszcz\u0105cej si\u0119 w licz\u0105cym 1 500 mieszka\u0144c&oacute;w miasteczku Fuschl.<\/p>\n<p>\u0179r&oacute;d\u0142a sukcesu marki wielu analityk&oacute;w upatruje w przemy\u015blanej i sp&oacute;jnej strategii marketingowej &#8211; od znanego wszystkim has\u0142a &#8222;Red Bull doda Ci skrzyde\u0142&#8221;, poprzez rozpoznawalne logo z dwoma bykami, a\u017c po anga\u017cowanie do reklam znanych sportowc&oacute;w, kt&oacute;rzy promuj\u0105 nap&oacute;j jako element aktywnego stylu \u017cycia.<\/p>\n","protected":false},"excerpt":{"rendered":"Najpopularniejszy w\u015br&oacute;d napoj&oacute;w energetycznych stale zwi\u0119ksza swoj\u0105 sprzeda\u017c &#8211; przychody firmy wzros\u0142y o 15,8 proc. i zamkn\u0119\u0142y si\u0119 w kwocie 5,2 mld dolar&oacute;w.","protected":false},"author":1,"featured_media":16010,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[842],"class_list":{"0":"post-16009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-red-bull","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=16009"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/16009\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/16010"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=16009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=16009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=16009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}