{"id":159527,"date":"2015-09-14T21:02:04","date_gmt":"2015-09-14T19:02:04","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=159527"},"modified":"2015-09-14T21:02:04","modified_gmt":"2015-09-14T19:02:04","slug":"omd-i-ddbtribal-dla-mcdonalds","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/omd-i-ddbtribal-dla-mcdonalds.html","title":{"rendered":"OMD i DDB&#038;Tribal dla McDonald\u2019s"},"content":{"rendered":"<p>Kampania na Instagramie ma charakter wizerunkowy i jest kontynuacj\u0105 strategii komunikacji marki McDonald&#8217;s. Od maja 2015 prowadzone s\u0105 szeroko zakrojone aktywno\u015bci w social media, kt\u00f3re zosta\u0142y spi\u0119te oficjalnym hashtagiem kampanii #mamsmakanamaka. Celem dzia\u0142a\u0144 jest zbli\u017cenie si\u0119 do fan\u00f3w marki. Emisja format\u00f3w reklamowych na Instagramie wpisuje si\u0119 w strategi\u0119 obecno\u015bci marki w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>Kampania McDonald\u2019s jest pierwszym reklamowym wykorzystaniem Instagrama w Polsce i regionie CEE.<\/p>\n","protected":false},"excerpt":{"rendered":"Kampania\u00a0 \u201eMam smaka na Maka\u201d na Instagramie ruszy\u0142a w \u015brod\u0119 09.09.2015. Do tej pory reklamy na tej popularnej platformie spo\u0142eczno\u015bciowej nie by\u0142y dost\u0119pne dla marketer\u00f3w w Polsce.","protected":false},"author":6,"featured_media":159528,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[340,3246,436,7676,9643],"class_list":{"0":"post-159527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-instagram","9":"tag-kampania","10":"tag-mcdonalds","11":"tag-omd-i-ddbtribal","12":"tag-atl","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/159527","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=159527"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/159527\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/159528"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=159527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=159527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=159527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}