{"id":15935,"date":"2011-05-26T12:04:58","date_gmt":"2011-05-26T10:04:58","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/autan-off-i-raid-w-walce-z-malaria-wideo\/"},"modified":"2011-05-26T12:04:58","modified_gmt":"2011-05-26T10:04:58","slug":"autan-off-i-raid-w-walce-z-malaria-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/autan-off-i-raid-w-walce-z-malaria-wideo.html","title":{"rendered":"Autan, OFF! i Raid w walce z malari\u0105 (wideo)"},"content":{"rendered":"<p>W okresie od 1 kwietnia do 30 wrze\u015bnia 2011 r. 1 % przychod&oacute;w ze sprzeda\u017cy produkt&oacute;w Autan, OFF! i Raid b\u0119dzie przekazany UNICEF w celu wsparcia programu zapobiegania malarii w Afryce Subsaharyjskiej.<\/p>\n<p>Tegoroczny program obejmuje dziewi\u0119\u0107 kraj&oacute;w, gdzie malaria dotyka najwi\u0119kszej liczby dzieci: Angol\u0119, Republik\u0119 \u015arodkowoafryka\u0144sk\u0105, Kongo, Gwine\u0119, Demokratyczn\u0105 Republik\u0119 Konga, Keni\u0119, Nigeri\u0119, Sudan, Zimbabwe.<\/p>\n<p>Kampania marek Autan, OFF! i Raid rozpocz\u0119\u0142a si\u0119 25 kwietnia, czyli w \u015awiatowym Dniu Malarii. W ramach projektu uruchomiona zosta\u0142a strona internetowa <a rel=\"bookmark noopener\" href=\"http:\/\/www.powstrzymajmalarie.pl\/\" target=\"_blank\">www.powstrzymajmalarie.pl<\/a>, na kt&oacute;rej mo\u017cna zlale\u017a\u0107 informacje dotycz\u0105ce tej choroby oraz sposob&oacute;w zaanga\u017cowania si\u0119 w walk\u0119 z ni\u0105.<\/p>\n<p>Od po\u0142owy maja do po\u0142owy sierpnia na antenie TVP i TVN b\u0119d\u0105 emitowane spoty telewizyje z informacj\u0105 o akcji &#8222;Zatrzymaj koszmar malarii&#8221;. Kampania wspierana jest tak\u017ce aktywno\u015bciami na Facebooku &#8211; tworzeniem symbolizuj\u0105cej wsp&oacute;ln\u0105 walk\u0119 z malari\u0105 mozaiki ze zdj\u0119\u0107 profilowych oraz gr\u0119 viralow\u0105. Za ka\u017cd\u0105 kompletn\u0105 mozaik\u0119 firma SC Johnson przeka\u017ce UNICEF \u015brodki finansowe na zakup 200 moskitier, kt&oacute;re uchroni\u0105 przed malari\u0105 oko\u0142o 400 os&oacute;b. Dodatkowo informacje o akcji mo\u017cna znale\u017a\u0107 na materia\u0142ach POS w punktach sprzeda\u017cy produkt&oacute;w marek Autan, OFF! i Raid. Akcja otrzyma\u0142a r&oacute;wnie\u017c wsparcie PR.<\/p>\n<p>Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Brand Connection, a kreacj\u0105 spot&oacute;w TV agencja Draft FCB. Za dzia\u0142ania PR odpowiada agencja Edelman Polska a za dzia\u0142ania interaktywne Edelman Digital Polska.<\/p>\n","protected":false},"excerpt":{"rendered":"Po raz drugi marki Autan, OFF! i Raid wspieraj\u0105 UNICEF w walce z malari\u0105, kt&oacute;ra jest jedn\u0105 z najcz\u0119stszych przyczyn \u015bmierci w Afryce.","protected":false},"author":1,"featured_media":15936,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1912,889,954],"class_list":{"0":"post-15935","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-brand-connection","9":"tag-edelman","10":"tag-unicef","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15935"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15936"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}