{"id":15819,"date":"2011-05-30T18:14:32","date_gmt":"2011-05-30T16:14:32","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/gruppa66-ogilvy-dla-link4\/"},"modified":"2011-05-30T18:14:32","modified_gmt":"2011-05-30T16:14:32","slug":"gruppa66-ogilvy-dla-link4","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/gruppa66-ogilvy-dla-link4.html","title":{"rendered":"Gruppa66 Ogilvy dla Link4"},"content":{"rendered":"<p>Ka\u017cdy, kto zakupi pakiet ubezpieczeniowy o warto\u015bci minimum 1000 z\u0142otych, otrzyma w prezencie samochodow\u0105 nawigacj\u0119 GPS.<\/p>\n<p>Konkurs wspiera kampania marketingowa o charakterze sprzeda\u017cowym. W kreacji najnowszego spotu, przygotowanej przez agencj\u0119 Gruppa66 Ogilvy dla Link4, kierowca staje przed wyborem ubezpieczyciela &#8211; jest to zobrazowane symbolicznie przy u\u017cyciu rozdro\u017ca i znaku drogowego kieruj\u0105cego do Link4 lub &#8222;innych ubezpieczycieli&#8221;. Spot jest wizualnie i komunikacyjnie sp&oacute;jny z poprzedni\u0105 kampani\u0105 &#8211; zach\u0119ca do poszukiwania nowych, lepszych rozwi\u0105za\u0144.<\/p>\n<p>Za realizacj\u0119 15 -sekundowych spot&oacute;w, podobnie jak wcze\u015bniejszych, odpowiada Gruppa66 Ogilvy. Zakupem medi&oacute;w oraz planowaniem zaj\u0105\u0142 si\u0119 dom mediowy Starcom. <\/p>\n<p>Reklamy uka\u017c\u0105 si\u0119 w stacjach og&oacute;lnopolskich i tematycznych. Wsparciem akcji jest te\u017c kampania internetowa m.in. na portalach Onet.pl, WP.pl i o2.pl.<\/p>\n","protected":false},"excerpt":{"rendered":"Link4 rozpocz\u0105\u0142 now\u0105 promocj\u0119, w kt&oacute;rej zach\u0119ca do wykupienia ubezpieczenia OC i AC.","protected":false},"author":1,"featured_media":15820,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1303,506,377],"class_list":{"0":"post-15819","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-gruppa66-ogilvy","9":"tag-link4","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15819","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15819"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15819\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15820"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15819"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15819"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15819"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}