{"id":158092,"date":"2015-08-06T21:54:05","date_gmt":"2015-08-06T19:54:05","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=158092"},"modified":"2015-08-06T21:54:05","modified_gmt":"2015-08-06T19:54:05","slug":"nowa-inspirujaca-kampania-adidas-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowa-inspirujaca-kampania-adidas-wideo.html","title":{"rendered":"Nowa, inspiruj\u0105ca kampania ADIDAS (wideo)"},"content":{"rendered":"<p>Film zach\u0119ca, aby nie tylko na\u015bladowa\u0107 gwiazdy futbolu, lecz przede wszystkim by\u0107 kreatywnym i znale\u017a\u0107 w\u0142asn\u0105 \u015bcie\u017ck\u0119. Pokazuje r\u00f3wnie\u017c zmian\u0119 w sposobie komunikacji adidas, kt\u00f3ry chce sta\u0107 si\u0119 najlepsz\u0105 mark\u0105 sportow\u0105 na \u015bwiecie. Ta kolejna ods\u0142ona trwaj\u0105cej od pocz\u0105tku roku kampanii Sport15 \u2013 skupiona na futbolu \u2013 oddaje ho\u0142d najwybitniejszym pi\u0142karzom na \u015bwiecie takim jak Messi, Ozil, Bale, Muller czy Rodriguez. <\/p>\n<p>\u2013 Pi\u0142ka no\u017cna nieustannie si\u0119 zmienia. Chcemy wspiera\u0107 to, co nowe i innowacyjne, oraz tych, kt\u00f3rzy nie tylko na\u015bladuj\u0105, ale tworz\u0105 nowe rzeczy. \u201eCreate Your Own Game\u201d to unikalna idea, kt\u00f3ra inspiruje by przenie\u015b\u0107 gr\u0119 na kolejny poziom. Ta kampania wpisuje si\u0119 w og\u00f3ln\u0105 wizj\u0119 marki, widoczn\u0105 we wszystkich dyscyplinach i u wszystkich sportowc\u00f3w, zach\u0119caj\u0105c\u0105 do wyr\u00f3\u017cniania si\u0119, inspirowania si\u0119 najlepszymi, ale jednocze\u015bnie tworzenia nowych rzeczy \u2013<strong> przyznaje Eric Liedtke, adidas Board Member responsible for Global Brands.<br \/>\n<\/strong><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/hIqC9IYMUOU?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Gwiazdy \u015bwiatowego futbolu takie jak Leo Messi, Gareth Bale, Thomas Muller, Mesut Oezil i James Rodriguez oraz gwiazdor NBA Ricky Rubio to bohaterowie fina\u0142owej ods\u0142ony kampanii Sport15. \u201eCreate Your Own Game\u201d to 90-sekundowy filmik, kt\u00f3ry zach\u0119ca fan\u00f3w, by zerwali z dotychczasowymi, utartymi szlakami i stworzyli w\u0142asn\u0105 \u015bcie\u017ck\u0119. Marka zwraca si\u0119 do nast\u0119pnej generacji tw\u00f3rc\u00f3w, kt\u00f3rzy nie tylko na\u015bladuj\u0105 swoich idoli, lecz czerpi\u0105c od nich si\u0142\u0119 sami tworz\u0105 co\u015b nowego.","protected":false},"author":6,"featured_media":158093,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[317,3142,3246,9643],"class_list":{"0":"post-158092","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-adidas","9":"tag-inspiracje","10":"tag-kampania","11":"tag-atl","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/158092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=158092"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/158092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/158093"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=158092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=158092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=158092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}