{"id":157900,"date":"2015-08-01T19:19:15","date_gmt":"2015-08-01T17:19:15","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=157900"},"modified":"2015-08-01T19:19:15","modified_gmt":"2015-08-01T17:19:15","slug":"screening-programmatic-w-adexon","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/screening-programmatic-w-adexon.html","title":{"rendered":"Screening programmatic w Adexon"},"content":{"rendered":"<p>Screening to popularna forma reklamy internetowej sk\u0142adaj\u0105ca si\u0119 z emisji w tym samym czasie formatu double billboard (720&#215;200) i tapety w tle serwisu. W double billboard mo\u017ce by\u0107 dodatkowo zawarty materia\u0142 video. Zar\u00f3wno double billboard jak i tapeta s\u0105 klikalne i kieruj\u0105 na zdefiniowan\u0105 przez reklamodawc\u0119 stron\u0119 w sieci.<\/p>\n<p>Do tej pory taka reklama by\u0142a dost\u0119pna jedynie w tradycyjnym modelu sprzeda\u017cy i indywidualnie zak\u0142adana na wybranej witrynie przez dzia\u0142 techniczny. Format rozlicze\u0144 to zwykle reklama na czas (dzie\u0144, tydzie\u0144) z ustawionym limitem ods\u0142on na jednego u\u017cytkownika.<br \/>\nW ofercie Adexon screening mo\u017cna kupi\u0107 za pomoc\u0105 platformy zakupowej AdForm, gdzie cen\u0119 licytuje si\u0119 w CPM. Stawki s\u0105 konkurencyjne, a sam model sprzeda\u017cy jest wygodny dla reklamodawc\u00f3w i\u00a0atrakcyjny dla wydawc\u00f3w.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/08\/Adam-Dyba.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"  wp-image-157902 alignleft\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/08\/Adam-Dyba.jpg\" alt=\"Adam Dyba\" width=\"250\" height=\"250\" title=\"\"><\/a>\u201eOd wielu miesi\u0119cy obserwujemy zwi\u0119kszaj\u0105ce si\u0119 wydatki na reklam\u0119 kupowan\u0105 w spos\u00f3b zautomatyzowany. Reklamodawcy jako jedn\u0105 z g\u0142\u00f3wnych zalet wskazuj\u0105 oszcz\u0119dno\u015b\u0107 czasu i\u00a0zwi\u0119kszone mo\u017cliwo\u015bci profilowania przekazu. Dok\u0142adanie nowych format\u00f3w reklamowych jest naturalnym krokiem, kt\u00f3ry z punktu widzenia reklamodawc\u00f3w zwi\u0119ksza szybko\u015b\u0107 i wygod\u0119 zamawiania, a dla Wydawc\u00f3w stanowi dodatkowe przychody, kt\u00f3re mo\u017cna rozs\u0105dnie wyceni\u0107 w\u00a0modelu CPM.\u201d\u00a0&#8211;\u00a0t\u0142umaczy\u00a0Adam\u00a0Dyba, CEO Adexon.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/08\/Bartosz-Malinowski.png\"><img decoding=\"async\" class=\"  wp-image-157903 alignright\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/08\/Bartosz-Malinowski.png\" alt=\"Bartosz Malinowski\" width=\"250\" height=\"250\" title=\"\"><\/a>\u201eZ poziomu platformy AdForm DSP mo\u017cna szybko i \u0142atwo zaimportowa\u0107 kreacj\u0119, a nast\u0119pnie kupi\u0107 jej emisj\u0119 na jednym z dost\u0119pnych pakiet\u00f3w lub nawet na jednej konkretnej witrynie.\u201d \u2013 dodaje Bartosz\u00a0Malinowski, Commercial Director CEE Adform.<\/p>\n","protected":false},"excerpt":{"rendered":"Od pocz\u0105tku sierpnia 2015 Adexon umo\u017cliwi Reklamodawcom zakup formatu reklamowego screening (double billboard + wallpaper) poprzez platform\u0119 zakupow\u0105 AdForm w modelu RTB.","protected":false},"author":6,"featured_media":157901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[3888,9649,9643,7371],"class_list":{"0":"post-157900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-adexon","9":"tag-pr","10":"tag-atl","11":"tag-screening","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/157900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=157900"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/157900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/157901"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=157900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=157900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=157900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}