{"id":157878,"date":"2015-07-30T21:42:03","date_gmt":"2015-07-30T19:42:03","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=157878"},"modified":"2015-07-30T21:42:03","modified_gmt":"2015-07-30T19:42:03","slug":"usp-zdrowie-rozstrzygnelo-przetarg-mediowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/usp-zdrowie-rozstrzygnelo-przetarg-mediowy.html","title":{"rendered":"USP Zdrowie rozstrzygn\u0119\u0142o przetarg mediowy"},"content":{"rendered":"<p>Przetarg mediowy firma USP Zdrowie rozpocz\u0119\u0142a w kwietniu br. Do procesu zaproszono cztery domy mediowe: Starcom, Initiative, METS oraz PHD Media Direction, kt\u00f3ry w trakcie trwania procesu wycofa\u0142 si\u0119 z przetargu. <\/p>\n<p>USP Zdrowie wsp\u00f3\u0142pracuje z firm\u0105 Starcom nieprzerwanie od 2004 roku.<\/p>\n<p>Starcom opr\u00f3cz strategii komunikacji oraz planowania i zakupu medi\u00f3w realizuje dla USP Zdrowie r\u00f3wnie\u017c projekty badawcze i analityczne (agencja Quest), planuje komunikacj\u0119 w mediach cyfrowych i mediach spo\u0142eczno\u015bciowych.<\/p>\n","protected":false},"excerpt":{"rendered":"USP Zdrowie, lider na rynku lek\u00f3w bez recepty, wybra\u0142 dom mediowy METS w wyniku prowadzonego przetargu na planowanie oraz zakup medi\u00f3w. Tym samym agencja przejmie obs\u0142ug\u0119 USP Zdrowie od stycznia 2016 roku od aktualnego domu mediowego tj. Starcomu.","protected":false},"author":6,"featured_media":157879,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[3401,377,5038],"class_list":{"0":"post-157878","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-przetargi","9":"tag-starcom","10":"tag-usp","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/157878","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=157878"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/157878\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/157879"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=157878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=157878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=157878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}