{"id":15775,"date":"2011-06-01T11:53:36","date_gmt":"2011-06-01T09:53:36","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/zywiec-na-kanalach-discovery-wideo\/"},"modified":"2011-06-01T11:53:36","modified_gmt":"2011-06-01T09:53:36","slug":"zywiec-na-kanalach-discovery-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/media\/tv\/zywiec-na-kanalach-discovery-wideo.html","title":{"rendered":"\u017bywiec na kana\u0142ach Discovery (wideo)"},"content":{"rendered":"<p>Celem dzia\u0142a\u0144 jest rozszerzenie g\u0142&oacute;wnej komunikacji dotycz\u0105cej wprowadzenia \u2028na rynek nowej butelki piwa \u017bywiec.<\/p>\n<p>W ramach projektu powsta\u0142a seria trzech 70-sekundowych winiet komercyjnych prezentuj\u0105cych filozofi\u0119 i histori\u0119 marki \u017bywiec. Kreacje zosta\u0142y nakr\u0119cone w browarze w \u017bywcu i okolicach.<\/p>\n<p>Koncepcja kreacji wypracowana zosta\u0142a pomi\u0119dzy zespo\u0142em marketingu Grupy \u017bywiec, Discovery Media Brand Partnership oraz domem mediowym Macroscope OMD.<\/p>\n<p>Filmy emitowane s\u0105 na antenie stacji z portfolio Discovery Networks (Discovery Channel, Discovery World, Discovery Science, Discovery Historia) od 13 maja do 7 lipca br. oraz na stronach internetowych marki \u017bywiec. Grup\u0105 docelow\u0105 kampanii s\u0105 m\u0119\u017cczy\u017ani.<\/p>\n","protected":false},"excerpt":{"rendered":"Ruszy\u0142a pierwsza ods\u0142ona kampanii reklamowej Grupy \u017bywiec realizowanej we wsp&oacute;\u0142pracy z Brand Partnership &#8211; dzia\u0142em projekt&oacute;w niestandardowych Discovery Media.","protected":false},"author":1,"featured_media":15776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9670],"tags":[454,220],"class_list":{"0":"post-15775","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-tv","8":"tag-discovery-channel","9":"tag-zywiec","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15775","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15775"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15775\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15776"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}