{"id":15631,"date":"2011-06-06T15:37:57","date_gmt":"2011-06-06T13:37:57","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/electro-world-sciaga-ceny-z-internetu\/"},"modified":"2011-06-06T15:37:57","modified_gmt":"2011-06-06T13:37:57","slug":"electro-world-sciaga-ceny-z-internetu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/electro-world-sciaga-ceny-z-internetu.html","title":{"rendered":"Electro World \u015bci\u0105ga ceny z internetu"},"content":{"rendered":"<p>Kampania prowadzona jest na no\u015bnikach zewn\u0119trznych, w prasie i na materia\u0142ach POS.<\/p>\n<p>Dzia\u0142ania komunikacyjne Electro World s\u0105 efektem przygotowanego przez Hand Made pozycjonowania tej marki. Insight opiera si\u0119 na obiegowej opinii, kt&oacute;ra m&oacute;wi, \u017ce w sieciach sklep&oacute;w RTV\/AGD mo\u017cna ogl\u0105da\u0107 produkty, rozmawia\u0107 z doradcami, ale kupowa\u0107 nie warto, poniewa\u017c jest tam zbyt drogo &#8211; dlatego lepiej robi\u0107 zakupy w sklepie internetowym. Wbrew temu Electro World chce u\u015bwiadomi\u0107 konsumentom, \u017ce ceny w sklepach tej w\u0142a\u015bnie sieci wcale nie s\u0105 wy\u017csze ni\u017c w Internecie, a dodatkow\u0105 zalet\u0105 zakup&oacute;w w sklepie jest fachowa pomoc i pe\u0142na dost\u0119pno\u015b\u0107 sprz\u0119tu na p&oacute;\u0142kach.<\/p>\n<p>Kampania prowadzona jest pod has\u0142em &#8222;A my \u015bci\u0105gamy ceny z internetu&#8221;. Motywem przewodnim s\u0105 postacie kobiet i m\u0119\u017cczyzn &#8222;przy\u0142apanych&#8221; w chwili \u015bci\u0105gania z siebie fragment&oacute;w ubra\u0144.<\/p>\n<p>Kampania ma charakter regionalny i prowadzona jest w aglomeracjach miejskich &#8211; wsz\u0119dzie tam, gdzie Electro World posiada swoje sklepy. W pierwszej kolejno\u015bci materia\u0142y pojawi\u0105 si\u0119 w Katowicach i Rzeszowie. Nast\u0119pne ods\u0142ony kampanii b\u0119d\u0105 sukcesywnie pojawia\u0107 si\u0119 w kolejnych miastach.<\/p>\n<p>Na potrzeby kampanii Hand Made przygotowa\u0142a projekty billboard&oacute;w, og\u0142oszenia prasowe i materia\u0142y POS. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy MPG.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja reklamowa Hand Made przygotowa\u0142a now\u0105 kampani\u0119 dla firmy Electro World &#8211; sieci wielkopowierzchniowych sklep&oacute;w ze sprz\u0119tem RTV i AGD.","protected":false},"author":1,"featured_media":15632,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[397,808],"class_list":{"0":"post-15631","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-hand-made","9":"tag-mpg","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15631"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15631\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15632"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}