Vileda – producent nowoczesnych produkt\u00f3w do sprz\u0105tania, rozstrzygn\u0119\u0142a przetarg na obs\u0142ug\u0119 kampanii reklamowej dla WindowMatic, automatycznej myjki do okien. Zwyci\u0119zc\u0105 zosta\u0142 dom mediowy Value Media, kt\u00f3ry poprowadzi dzia\u0142ania komunikacyjne w kanale online. Stworzeniem kreacji zaj\u0119\u0142a si\u0119, wsp\u00f3\u0142pracuj\u0105ca z Value Media, agencja Change. <\/p>\n
W ramach kampanii wizerunkowej, planowana jest emisja spot\u00f3w wideo w najwa\u017cniejszych serwisach wideo, takich jak: YouTube, Ipla czy TVP VOD, uzupe\u0142niona o reklam\u0119 display w czo\u0142owych polskich portalach internetowych. Ponad to, Value Media odpowiada za kampani\u0119 RTB oraz dzia\u0142ania remarketingowe. <\/p>\n
Dzi\u0119ki wygranemu przetargowi, Vileda do\u0142\u0105czy\u0142a do portfolio klient\u00f3w Value Media, w\u015br\u00f3d kt\u00f3rych znajduj\u0105 si\u0119 mi\u0119dzy innymi: PKO Bank Polski, Netia, Tchibo, Lot czy Amica. Za obs\u0142ug\u0119 marketera odpowiada zesp\u00f3\u0142 Micha\u0142a Kwita. <\/p>\n","protected":false},"excerpt":{"rendered":"Value Media, najwi\u0119kszy niezale\u017cny dom mediowy (Group One) wygra\u0142 przetarg Viledy na kompleksow\u0105 obs\u0142ug\u0119 mediow\u0105 w Internecie. Przygotowaniem kreacji zaj\u0119\u0142a si\u0119 agencja Change.","protected":false},"author":6,"featured_media":156060,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[5420,3401,360,6945],"class_list":{"0":"post-156059","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-change","9":"tag-przetargi","10":"tag-value-media","11":"tag-vileda","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/156059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=156059"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/156059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/156060"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=156059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=156059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=156059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}