Za spraw\u0105 anga\u017cuj\u0105cego formatu reklamowego u\u017cytkownik mia\u0142 mo\u017cliwo\u015b\u0107 przenie\u015b\u0107 si\u0119 w realia interaktywnego serialu kryminalnego ze sob\u0105 w roli g\u0142\u00f3wnej. Przygotowana komunikacja zawiera\u0142a udost\u0119pniony przez EA materia\u0142 filmowy, kt\u00f3ry dodatkowo zosta\u0142 wzmocniony anga\u017cuj\u0105c\u0105 kreacj\u0105. <\/p>\n
W zaproponowanym panelu bocznym znalaz\u0142y si\u0119 warstwy z informacjami, po kt\u00f3rych mo\u017cna by\u0142o si\u0119 swobodnie porusza\u0107, klikaj\u0105c w przyciski: tryby, mechanika, mapy oraz galeria. Dzi\u0119ki migracji mi\u0119dzy ods\u0142onami wewn\u0105trz expanda, u\u017cytkownik pozna\u0142 nie tylko zasady gry, ale r\u00f3wnie\u017c sprawdzi\u0142 miejsce akcji czy przejrza\u0142 galeri\u0119 zdj\u0119\u0107. <\/p>\n
– Musz\u0119 przyzna\u0107, \u017ce kreacja z nawi\u0105zk\u0105 spe\u0142ni\u0142a nasze oczekiwania, ciekawie odzwierciedlaj\u0105c klimat gry \u2013 m\u00f3wi Damian Popkowski, Interaction Executive z MediaCom<\/strong>. Wart pochwa\u0142y jest r\u00f3wnie\u017c poziom wsp\u00f3\u0142pracy z Sataku \u2013 ani przez moment nie musieli\u015bmy martwi\u0107 si\u0119 o \u017caden aspekt kampanii – dodaje.<\/p>\n","protected":false},"excerpt":{"rendered":"Electronic Arts Polska podsumowuje rich mediow\u0105 kampani\u0119 przygotowan\u0105 we wsp\u00f3\u0142pracy z MediaCom i Sataku. G\u0142\u00f3wnym celem projektu by\u0142o promowanie gry Battlefield Hardline. Kampania osi\u0105gn\u0119\u0142a CTR na poziomie 1,41%.","protected":false},"author":6,"featured_media":156052,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6943,6942,831,9643,6830],"class_list":{"0":"post-156051","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-battlefield-hardline","9":"tag-electronic-arts-polska","10":"tag-mediacom","11":"tag-atl","12":"tag-sataku","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/156051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=156051"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/156051\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/156052"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=156051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=156051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=156051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}