{"id":155597,"date":"2015-06-01T15:56:07","date_gmt":"2015-06-01T13:56:07","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=155597"},"modified":"2015-06-01T15:56:07","modified_gmt":"2015-06-01T13:56:07","slug":"carlsberg-nox-z-nowa-reklama-telewizyjna-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/carlsberg-nox-z-nowa-reklama-telewizyjna-wideo.html","title":{"rendered":"Carlsberg NOX z now\u0105 reklam\u0105 telewizyjn\u0105 (wideo)"},"content":{"rendered":"<p>W pe\u0142nym energii spocie, inspirowane noc\u0105 opakowanie rozb\u0142yska laserami. Ca\u0142o\u015b\u0107 uzupe\u0142niaj\u0105 dynamiczne uj\u0119cia nocnej zabaw, kt\u00f3rym towarzyszy przeb\u00f3j Calvina Harrisa \u2013 Blame ft. John Newman. Koncepcja spotu opiera si\u0119 na kreatywnym pomy\u015ble \u2013 grze s\u0142\u00f3w Nox-Noc. <\/p>\n<p>Dzi\u0119ki chmieleniu na zimno chmielem Polaris, to unikalne w\u015br\u00f3d lager\u00f3w piwo wyr\u00f3\u017cnia wspania\u0142y bukiet zapachowy z wyczuwalnym, subtelnym aromatem mi\u0119ty pieprzowej i cytrus\u00f3w oraz delikatn\u0105 goryczk\u0105. Sprawia to, \u017ce piwo pije si\u0119 niezwykle lekko i przyjemnie. Uwag\u0119 konsument\u00f3w przyci\u0105gnie z pewno\u015bci\u0105 nowoczesne, unikalne na rynku, czarne opakowanie. &#8211; Piwa jasne pe\u0142ne to nadal ponad 80% kategorii piwa w Polsce. Wiemy jednak, \u017ce konsumenci poszukuj\u0105 i s\u0105 otwarci na nowo\u015bci w tym segmencie. Carlsberg NOX to innowacyjny lager stworzony na pe\u0142ne energii nocne imprezy.  Doskona\u0142e piwo chmielone na zimno chmielem Polaris zamkni\u0119te w stylowym, nowoczesnym opakowaniu &#8211;  m\u00f3wi Krzysztof \u0141ojek, Brand Manager marki Carlsberg. <\/p>\n<p>Koncepcj\u0119 nowego spotu jak i wcze\u015bniejszego 8-sekundowego billboardu sponsorskiego przygotowa\u0142a agencja Lemon Sky J. Walter Thompson Poland, a za zakup medi\u00f3w odpowiada dom mediowy PHD Media Direct. <\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/ffT9xR_3aCE?rel=0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"30 sekundowy spot pokazuje now\u0105 mark\u0119 w portfolio Carlsberg \u2013 Carlsberg NOX. Reklama prezentuje piwo jako propozycj\u0119 skierowan\u0105 do m\u0142odych os\u00f3b, kt\u00f3re doskona\u0142y produkt ceni\u0105 na r\u00f3wni z pi\u0119knym designem opakowania.","protected":false},"author":6,"featured_media":155598,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6869,6870,9643],"class_list":{"0":"post-155597","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-carlsberg-nox","9":"tag-lemon-sky-j-walter-thompson-poland","10":"tag-atl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=155597"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155597\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/155598"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=155597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=155597"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=155597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}