{"id":15549,"date":"2011-06-08T13:52:15","date_gmt":"2011-06-08T11:52:15","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/tbwapr-dla-nowych-smakow-lodow-haagen-dazs\/"},"modified":"2011-06-08T13:52:15","modified_gmt":"2011-06-08T11:52:15","slug":"tbwapr-dla-nowych-smakow-lodow-haagen-dazs","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/pr\/tbwapr-dla-nowych-smakow-lodow-haagen-dazs.html","title":{"rendered":"TBWAPR dla nowych smak\u00f3w lod\u00f3w H\u00e4agen-Dazs"},"content":{"rendered":"<p>W najbli\u017cszych miesi\u0105cach agencja skupi si\u0119 na dzia\u0142aniach PR dla nowych smak&oacute;w H&auml;agen-Dazs, kt&oacute;re pojawi\u0105 si\u0119 latem w sprzeda\u017cy detalicznej i w firmowych lodziarniach marki. Ponadto TBWAPR wspiera\u0107 b\u0119dzie dzia\u0142ania reklamowe H&auml;agen-Dazs, promocje konsumenckie oraz komunikacj\u0119 z partnerami B2B.<\/p>\n<p>TBWAPR prowadzi dzia\u0142ania dla H&auml;agen-Dazs od 2009 roku, kiedy wygra\u0142a przetarg na kompleksow\u0105 obs\u0142ug\u0119 brandu na rynku polskim. Agencja odpowiada za strategi\u0119 i realizacj\u0119 dzia\u0142a\u0144 PR dla H&auml;agen-Dazs, prowadz\u0105c relacje z mediami life style, kobiecymi, m\u0119skimi  oraz bran\u017cowymi &#8211; handlowymi, marketingowymi i zajmuj\u0105cymi si\u0119 tematyk\u0105 franczyzy. Agencja zajmuje si\u0119 r&oacute;wnie\u017c organizacj\u0105 wydarze\u0144 specjalnych i projekt&oacute;w partnerskich.<\/p>\n<p>Obs\u0142ug\u0105 marki H&auml;agen- Dazs zajmuje si\u0119 dzia\u0142 consumer PR, kt&oacute;ry prowadzi Joanna Andrzejewska, head of consumer PR. Za projekt odpowiada Marta Bia\u0142asiewicz, account executive.<\/p>\n","protected":false},"excerpt":{"rendered":"TBWAPR realizuje letni\u0105 kampani\u0119 PR dla marki lod&oacute;w premium H&auml;agen-Dazs, nale\u017c\u0105cej do koncernu General Mills Eastern Europe.","protected":false},"author":1,"featured_media":15550,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9648],"tags":[229],"class_list":{"0":"post-15549","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-pr","8":"tag-tbwa-pr","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15549"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15550"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}