{"id":155331,"date":"2015-05-26T15:05:54","date_gmt":"2015-05-26T13:05:54","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=155331"},"modified":"2015-05-26T15:05:54","modified_gmt":"2015-05-26T13:05:54","slug":"madremyki-kampania-mbanku-od-grey-group","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/madremyki-kampania-mbanku-od-grey-group.html","title":{"rendered":"#m\u0105dreMyki kampania mBanku od GREY Group"},"content":{"rendered":"<p>Dzia\u0142ania promocyjne prowadzone s\u0105 w telewizji, internecie, kinie oraz w postaci reklamy zewn\u0119trznej. Akcj\u0119 wspiera r\u00f3wnie\u017c internetowy konkurs, w kt\u00f3rym uczestnicy ka\u017cdego dnia mog\u0105 wygra\u0107 atrakcyjne nagrody.<\/p>\n<p>Kampania wystartowa\u0142a 18 maja i potrwa do ko\u0144ca czerwca. Opr\u00f3cz g\u0142\u00f3wnego filmu, w kt\u00f3rym bohater, korzystaj\u0105c z udogodnie\u0144 eKonta mobilnego, radzi sobie z codziennymi trudno\u015bciami, takimi jak korek czy s\u0142o\u0144ce ra\u017c\u0105ce jego c\u00f3rk\u0119, powsta\u0142a seria spot\u00f3w z \u201em\u0105drymi mykami\u201d. Filmy prezentuj\u0105 proste, ale b\u0142yskotliwe sposoby na codzienne czynno\u015bci, takie jak sk\u0142adanie koszulki czy zawi\u0105zanie sznurowade\u0142.<\/p>\n<p>Dodatkowo, agencja GREY Group przygotowa\u0142a konkurs dla internaut\u00f3w z atrakcyjnymi nagrodami. Uczestnicy konkursu, dziel\u0105c si\u0119 swoim pomys\u0142em na m\u0105dry myk u\u0142atwiaj\u0105cy \u017cycie, codziennie walcz\u0105 o rower znany z reklamy, opaski odblaskowe i rowerowe lampki. Wystarczy nagra\u0107 kr\u00f3tki film albo doda\u0107 pi\u0119\u0107, obrazuj\u0105cych myk, zdj\u0119\u0107 i zapisa\u0107 je w formie gifu. Konkurs potrwa do 10 czerwca. <\/p>\n","protected":false},"excerpt":{"rendered":"Najnowsza kampania reklamowa mBanku \u201e#m\u0105dreMyki\u201d, przygotowana przez agencj\u0119 GREY Group, pokazuje, jak p\u0142atno\u015bci elektroniczne kart\u0105 i telefonem kom\u00f3rkowym dost\u0119pne w eKoncie mobilnym u\u0142atwiaj\u0105 \u017cycie w codziennych sytuacjach.","protected":false},"author":6,"featured_media":155332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[5061,374,9643],"class_list":{"0":"post-155331","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-grey-group","9":"tag-mbank","10":"tag-atl","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=155331"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/155332"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=155331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=155331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=155331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}