{"id":155266,"date":"2015-05-25T14:06:41","date_gmt":"2015-05-25T12:06:41","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=155266"},"modified":"2015-05-25T14:07:34","modified_gmt":"2015-05-25T12:07:34","slug":"ja-nowe-mozliwosci-kampania-wizerunkowa-plusa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/ja-nowe-mozliwosci-kampania-wizerunkowa-plusa.html","title":{"rendered":"Ja+ nowe mo\u017cliwo\u015bci \u2013 kampania wizerunkowa dla Plusa"},"content":{"rendered":"<p>W ramach startu kampanii i wsp\u00f3\u0142pracy z Plusem portal naTemat na jeden dzie\u0144 zmieni\u0142 swoj\u0105 identyfikacj\u0119 wizualn\u0105 &#8211; zmienione zosta\u0142y kolory logotypu naTemat i g\u0142\u00f3wnych element\u00f3w wizualnych serwisu na kolory Plusa, a tre\u015bci serwisu zosta\u0142y zlinkowane z has\u0142ami kampanii. Poza niestandardowymi natywnymi narz\u0119dziami komunikacji kampania wykorzystuje smart screening oraz efekt parallax 3D i jest realizowana w ca\u0142ym serwisie.<\/p>\n<p>&#8222;Nowe pozycjonowanie Plusa idealnie wpisuje si\u0119 w filozofi\u0119, kt\u00f3ra od pocz\u0105tku przy\u015bwieca nam w tworzeniu naTemat. Tak\u017ce staramy si\u0119 ci\u0105gle zaskakiwa\u0107 swoich u\u017cytkownik\u00f3w i zaspokaja\u0107 ich ciekawo\u015b\u0107. Codziennie otwieramy si\u0119 na nowe mo\u017cliwo\u015bci dialogu z czytelnikami. I staramy si\u0119 by\u0107 tacy, jak bohaterowie nowej kampanii Plusa &#8211; nowocze\u015bni, witalni, z optymizmem spogl\u0105daj\u0105cy na otaczaj\u0105c\u0105 nas rzeczywisto\u015b\u0107.&#8221; &#8211; m\u00f3wi Zuzanna Partyka, dyrektor biura reklamy w naTemat.<\/p>\n<p>&#8222;Ja+ nowe mo\u017cliwo\u015bci&#8221; to nowe strategiczne podej\u015bcie Plusa do relacji z klientami i\u00a0nowa platforma komunikacyjna, kt\u00f3ra b\u0119dzie wspiera\u0142a oferty Plusa w ka\u017cdym istotnym segmencie rynku.\u00a0. Nowe mo\u017cliwo\u015bci s\u0105 wielowymiarowe i oznaczaj\u0105, \u017ce Plus b\u0119dzie je realizowa\u0142 w wielu obszarach: ofertowym, technologicznym, a tak\u017ce komunikacyjnym.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/05\/plus2-mediarun-com.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-155267\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/05\/plus2-mediarun-com.jpg\" alt=\"plus2-mediarun-com\" width=\"800\" height=\"412\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/05\/plus-mediarun-com.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-155268\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/05\/plus-mediarun-com.jpg\" alt=\"plus-mediarun-com\" width=\"801\" height=\"365\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Portal naTemat.pl rozpocz\u0105\u0142 realizacj\u0119 akcji natywnej b\u0119d\u0105cej elementem nowej kampanii wizerunkowej Plusa &#8222;Ja+ nowe mo\u017cliwo\u015bci&#8221;.","protected":false},"author":6,"featured_media":155269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3151,6766,6765,5242],"class_list":{"0":"post-155266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-branding-2","9":"tag-ja","10":"tag-na-temat","11":"tag-plus","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=155266"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/155266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/155269"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=155266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=155266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=155266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}