{"id":154736,"date":"2015-05-15T12:41:16","date_gmt":"2015-05-15T10:41:16","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=154736"},"modified":"2015-05-15T12:41:16","modified_gmt":"2015-05-15T10:41:16","slug":"change-i-value-media-kreuja-marke-rl-dla-roberta-lewandowskiego","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/change-i-value-media-kreuja-marke-rl-dla-roberta-lewandowskiego.html","title":{"rendered":"Change i Value Media kreuj\u0105 mark\u0119 RL dla Roberta Lewandowskiego"},"content":{"rendered":"<p>Prace rozpocz\u0119\u0142y si\u0119 w 2014 r. i pierwszy etap &#8211; stworzenie znaku i identyfikacji wizualnej marki RL &#8211; w\u0142a\u015bnie si\u0119 zako\u0144czy\u0142. \tW zamy\u015ble tw\u00f3rcy logotypu opartego na inicja\u0142ach pi\u0142karza, ma on symbolizowa\u0107 waleczno\u015b\u0107, dynamik\u0119 i pozytywne emocje Roberta Lewandowskiego. Graficznie punktem wyj\u015bcia do tworzenia logo by\u0142y dwa symbole &#8211; sylwetka Roberta z pi\u0142k\u0105 i jego triumfalny gest po strzeleniu gola. Od tej pory we wszystkich materia\u0142ach marketingowych sygnowanych przez Roberta Lewandowskiego b\u0119dzie pojawia\u0107 si\u0119 charakterystyczne logo RL.<\/p>\n<p>Agencja Change zapowiada, \u017ce serwis www Roberta Lewandowskiego, kt\u00f3ry jest w ko\u0144cowej fazie test\u00f3w, wkr\u00f3tce zostanie uruchomiony.  <\/p>\n","protected":false},"excerpt":{"rendered":"Change i Value Media, wsp\u00f3\u0142pracuj\u0105c ze sob\u0105 \u015bci\u015ble w ramach Group One, wsp\u00f3lnie przygotowa\u0142y koncepcj\u0119 promowania Roberta Lewandowskiego jako marki. Finalnym efektem tego projektu jest stworzenie znaku firmowego &#8222;RL&#8221; i serwisu www, prezentuj\u0105cego sylwetk\u0119 i dokonania najpopularniejszego polskiego sportowca.","protected":false},"author":6,"featured_media":154738,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[3151,5420,3246,6688,360],"class_list":{"0":"post-154736","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-branding-2","9":"tag-change","10":"tag-kampania","11":"tag-robert-lewandowski","12":"tag-value-media","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=154736"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/154738"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=154736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=154736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=154736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}