{"id":154598,"date":"2015-05-13T13:31:28","date_gmt":"2015-05-13T11:31:28","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=154598"},"modified":"2015-05-13T13:31:28","modified_gmt":"2015-05-13T11:31:28","slug":"instant-articles-interaktywne-artykulu-na-facebooku","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/instant-articles-interaktywne-artykulu-na-facebooku.html","title":{"rendered":"Instant Articles – interaktywne artyku\u0142u na Facebooku"},"content":{"rendered":"

Funkcja Instant Articles skraca ten czas dziesi\u0119ciokrotnie. Jednocze\u015bnie w publikowanych materia\u0142ach mog\u0105 si\u0119 znale\u017a\u0107 interaktywne elementy nadaj\u0105ce artyku\u0142owi wi\u0119kszej g\u0142\u0119bi: zdj\u0119cia w wysokiej rozdzielczo\u015bci, mapy oraz klipy audio i wideo, a tak\u017ce mo\u017cliwo\u015b\u0107 komentowania poszczeg\u00f3lnych cz\u0119\u015bci artyku\u0142u.<\/p>\n

Wydawcy maj\u0105 mie\u0107 pe\u0142n\u0105 kontrol\u0119 nad udost\u0119pnianymi tre\u015bciami, mark\u0105 swojego medium oraz mo\u017cliwo\u015bciami monetyzacji. Mog\u0105 oni samodzielnie sprzedawa\u0107 reklamy widoczne przy artyku\u0142ach lub skorzysta\u0107 z Facebook Audience Network. Maj\u0105 r\u00f3wnie\u017c dost\u0119p do rozbudowanych narz\u0119dzi analitycznych.<\/p>\n

\u201eTo narz\u0119dzie umo\u017cliwiaj\u0105ce wydawcom dostarczanie tre\u015bci swoim czytelnikom na Facebooku w ciekawszy spos\u00f3b\u201d, powiedzia\u0142 Chris Cox, Chief Product Officer w Facebooku<\/strong>. \u201eFunkcja Instant Articles umo\u017cliwia publikacj\u0119 \u0142atwo dost\u0119pnych, interaktywnych artyku\u0142\u00f3w i jednocze\u015bnie zachowuje kontrol\u0119 wydawc\u00f3w nad ich materia\u0142ami i modelem biznesowym.\u201d<\/p>\n

\"3-Map-mediarun-com\"<\/a><\/p>\n

W pierwszym etapie Facebook nawi\u0105za\u0142 wsp\u00f3\u0142prac\u0119 z dziewi\u0119cioma partnerami. S\u0105 to: The New York Times, National Geographic, BuzzFeed, NBC, The Atlantic, The Guardian, BBC, Spiegel oraz Bild. Na pocz\u0105tku funkcja b\u0119dzie dost\u0119pna w aplikacji na system iOS.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Facebook zaprezentowa\u0142 Instant Articles \u2013 now\u0105 funkcj\u0119 dedykowan\u0105 wydawcom i umo\u017cliwiaj\u0105c\u0105 publikacj\u0119 interaktywnych artyku\u0142\u00f3w bezpo\u015brednio na platformie. U\u017cytkownicy ch\u0119tnie dziel\u0105 si\u0119 na Facebooku artyku\u0142ami prasowymi, jednak na urz\u0105dzeniach mobilnych za\u0142adowanie jednego tekstu trwa \u015brednio a\u017c 8 sekund.","protected":false},"author":6,"featured_media":154600,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[20],"tags":[661,6653,6649,128,6654,315,2107,316,6652,6650,6651,6648],"class_list":{"0":"post-154598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-social-media","8":"tag-bbc","9":"tag-bild","10":"tag-buzzfeed","11":"tag-facebook","12":"tag-instant-articles","13":"tag-national-geographic","14":"tag-nbc","15":"tag-social-media-2","16":"tag-spiegel","17":"tag-the-atlantic","18":"tag-the-guardian","19":"tag-the-new-york-times","20":"cs-entry","21":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=154598"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154598\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/154600"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=154598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=154598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=154598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}