{"id":154127,"date":"2015-05-06T10:26:02","date_gmt":"2015-05-06T08:26:02","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=154127"},"modified":"2015-05-16T12:17:10","modified_gmt":"2015-05-16T10:17:10","slug":"t-shirt-ktorego-nikt-nie-chce-kupic-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/t-shirt-ktorego-nikt-nie-chce-kupic-wideo.html","title":{"rendered":"T-shirt, kt\u00f3rego nikt nie chce kupi\u0107 (wideo)"},"content":{"rendered":"<p>Mimo wielkiego zainteresowania promocj\u0105 produkty oferowane przez automat zupe\u0142nie si\u0119 nie sprzedaj\u0105. Ca\u0142a akcja zosta\u0142a zaplanowana przez organizacj\u0119 Fashion Revolution, kt\u00f3ra poprzez te dzia\u0142anie chce pokaza\u0107 jak powstaj\u0105 ubrania dla sieciowych sklep\u00f3w.<\/p>\n<p>Automat pomi\u0119dzy wyborem rozmiaru produktu, a ostatecznym naci\u015bni\u0119ciem opcji &#8222;kupuj\u0119&#8221; wy\u015bwietla film. Ka\u017cdy z planuj\u0105cych zakup obowi\u0105zkowo musi obejrze\u0107 obraz, w kt\u00f3rym widzimy sk\u0105d bior\u0105 si\u0119 tanie ubrania w sieci\u00f3wkach. Realia nie s\u0105 radosne. Pracownicy, bardzo cz\u0119sto nieletni, pracuj\u0105 w ci\u0119\u017ckich warunkach po 16 godzin dziennie, a ich ci\u0119\u017cka praca wyceniana jest na mniej ni\u017c 13 cent\u00f3w za godzin\u0119.<\/p>\n<p>Pod koniec filmu kupuj\u0105cy staje przed dylematem, poniewa\u017c na ekranie wy\u015bwietla si\u0119 pytanie: &#8222;Czy nadal chcesz kupi\u0107 koszulk\u0119 za 2 Euro?&#8221;. Ma szans\u0119 zakupi\u0107 produkt lub przekaza\u0107 wrzucone do automatu pieni\u0105dze fundacji w celu doprowadzenia do wi\u0119kszej \u015bwiadomo\u015bci odpowiedzialnych zakup\u00f3w w\u015br\u00f3d ludzi.<\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/KfANs2y_frk\" width=\"970\" height=\"546\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Wszyscy lubimy promocje. Kto z nas nie ulegnie wi\u0119c pokusie i nie kupi t-shirta za 2 Euro? Automat, kt\u00f3ry umo\u017cliwia tani zakup stan\u0105\u0142 w centrum Berlina.","protected":false},"author":2,"featured_media":154152,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6542,6544,3246,200,6543],"class_list":{"0":"post-154127","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-2-euro","9":"tag-berlin","10":"tag-kampania","11":"tag-reklama","12":"tag-t-shirt","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=154127"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/154127\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/154152"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=154127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=154127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=154127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}