{"id":15407,"date":"2011-06-13T21:11:45","date_gmt":"2011-06-13T19:11:45","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/stena-line-na-nowo-z-mediafocus-wideo\/"},"modified":"2011-06-13T21:11:45","modified_gmt":"2011-06-13T19:11:45","slug":"stena-line-na-nowo-z-mediafocus-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/stena-line-na-nowo-z-mediafocus-wideo.html","title":{"rendered":"Stena Line na nowo z Mediafocus (wideo)"},"content":{"rendered":"<p>Spot kr\u0119cony by\u0142 na nowym promie Stena Vision (jedyny prom w Polsce z prawdziwym centrum SPA) oraz w Karlskronie w Szwecji, dok\u0105d p\u0142ywaj\u0105 promy Stena Line. Kreacja spotu, przygotowana przez agencj\u0119 Mediafocus z Gda\u0144ska, to pierwsza ods\u0142ona stworzonej przez Mediafocus nowej strategii marki Stena Line na polskim rynku.<\/p>\n<p>Reklama emitowana jest m.in. w Polsacie, TVN, TVP 1, TVP 2, Polsacie 2 oraz kana\u0142ach z oferty At Media i Discovery. Grupa docelowa to energiczni, dynamiczni, przedsi\u0119biorczy m\u0142odzi m\u0119\u017cczy\u017ani, mieszka\u0144cy miast o wykszta\u0142ceniu \u015brednim. Podr&oacute;\u017cuj\u0105 do Skandynawii w celach zarobkowych, biznesowych czy turystycznych.<\/p>\n<p>Kampania potrwa do 26 czerwca. Za produkcj\u0119 odpowiada Papaya Films, zakupem i planowaniem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Initiative.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kampania telewizyjna przewo\u017anika promowego Stena Line.","protected":false},"author":1,"featured_media":15408,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1895],"class_list":{"0":"post-15407","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mediafocus","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15407"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15407\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15408"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}