{"id":15383,"date":"2011-06-14T13:44:03","date_gmt":"2011-06-14T11:44:03","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/lipton-ice-tea-promuje-w-internecie-nowy-wariant-smakowy\/"},"modified":"2011-06-14T13:44:03","modified_gmt":"2011-06-14T11:44:03","slug":"lipton-ice-tea-promuje-w-internecie-nowy-wariant-smakowy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/lipton-ice-tea-promuje-w-internecie-nowy-wariant-smakowy.html","title":{"rendered":"Lipton Ice Tea promuje w internecie nowy wariant smakowy"},"content":{"rendered":"<p>Jest to nowy wariant smakowy o nazwie Lipton Ice Tea Green Mango.<\/p>\n<p>Na potrzeby projektu przebudowana zosta\u0142a strona marki <a href=\"http:\/\/www.liptonicetea.pl\" target=\"_blank\" rel=\"noopener\">www.liptonicetea.pl<\/a>, na kt&oacute;rej w ci\u0105gu poprzednich 8-9 miesi\u0119cy komunikowano wy\u0142\u0105cznie akcje prowadzone dla herbaty Lipton Ice Tea Raspberry (Malinowa).&nbsp;<\/p>\n<p>Agencja Digital One prowadzi poprzez t\u0119 stron\u0119 bie\u017c\u0105c\u0105 komunikacj\u0119 produktow\u0105 oraz kieruje ruch na profil marki Lipton Ice Tea w serwisie Facebook. Na profilu prowadzona jest na bie\u017c\u0105co komunikacja zwi\u0105zana z nowym produktem oraz planowane s\u0105 rozmaite akcje konkursowe.<\/p>\n<p>Dodatkowo w serwisie Facebook prowadzona jest kampania Facebook Ads. Digital One przygotowa\u0142a tak\u017ce lini\u0119 bannerow\u0105 do kampanii display (za zaplanowanie i przeprowadzenie kampanii odpowiada PHD Media Direction). Elementem uzupe\u0142niaj\u0105cym ma by\u0107 kana\u0142 Lipton Ice Tea Green Mango w YouTube, kt&oacute;ry b\u0119dzie sukcesywnie rozbudowywany o nowe tre\u015bci zwi\u0105zane z produktem.<\/p>\n<p>Digital One wsp&oacute;\u0142pracuje z Pepsi Cola General Bottlers Poland (dystrybutorem marki Lipton Ice Tea) strategicznie od 2001 roku.<\/p>\n<p>Obs\u0142ug\u0119 brandu Lipton Ice Tea agencja Digital One zdoby\u0142a w przetargu rozstrzygni\u0119tym w kwietniu 2010 r. Umowa obejmowa\u0142a wsp&oacute;\u0142prac\u0119 do ko\u0144ca ub. roku, nast\u0119pnie zosta\u0142a przed\u0142u\u017cona na kolejne 12 miesi\u0119cy.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Digital One przygotowa\u0142a dla Pepsi Cola General Bottlers launch internetowy nowego produktu marki Lipton Ice Tea.","protected":false},"author":1,"featured_media":15384,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[681,1376],"class_list":{"0":"post-15383","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-digital-one","9":"tag-lipton","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15383"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15383\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15384"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}