{"id":153706,"date":"2015-04-28T08:53:30","date_gmt":"2015-04-28T06:53:30","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=153706"},"modified":"2015-04-28T08:53:30","modified_gmt":"2015-04-28T06:53:30","slug":"wydawnictwo-burda-international-polska-zakonczylo-przetarg","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/przetargi\/wydawnictwo-burda-international-polska-zakonczylo-przetarg.html","title":{"rendered":"Wydawnictwo Burda International Polska zako\u0144czy\u0142o przetarg"},"content":{"rendered":"<p>Burda zdecydowa\u0142a si\u0119 skonsolidowa\u0107  bud\u017cet komunikacyjny w SMG  przede wszystkim  z uwagi na skuteczno\u015b\u0107 biznesow\u0105, analityczne podej\u015bcie do tworzenia strategii oraz nowoczesny, poparty wiedz\u0105 na temat trend\u00f3w konsumenckich i technologii, spos\u00f3b planowania i realizacji kampanii przez SMG. <\/p>\n<p>Warto\u015b\u0107 bud\u017cetu obj\u0119tego kontraktem nie zosta\u0142a ujawniona. <\/p>\n<p>Obecnie w Polsce Burda jest wydawc\u0105 49 tytu\u0142\u00f3w, w tym mi\u0119dzy innymi magazyn\u00f3w odnosz\u0105cych sukcesy na ca\u0142ym \u015bwiecie takich jak Elle, Glamour, InStyle, National Geographic i BurdaStyle. Burda wydaje dwa magazyny o najwi\u0119kszym nak\u0142adzie w segmencie miesi\u0119cznik\u00f3w dla kobiet.<\/p>\n","protected":false},"excerpt":{"rendered":"Wydawnictwo Burda International Polska wybra\u0142o Starcom MediaVest Group (SMG) do obs\u0142ugi swoich dzia\u0142a\u0144 reklamowych w zakresie strategii komunikacji, planowania i zakupu wszystkich medi\u00f3w, dzia\u0142a\u0144 z zakresu marketingu precyzyjnego oraz analityki i bada\u0144. Planowaniem i zakupem medi\u00f3w w ramach SMG zajmie si\u0119 Starcom.","protected":false},"author":6,"featured_media":153707,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4636],"tags":[6445,3401,377],"class_list":{"0":"post-153706","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-przetargi","8":"tag-burda-international-polska","9":"tag-przetargi","10":"tag-starcom","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/153706","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=153706"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/153706\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/153707"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=153706"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=153706"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=153706"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}