{"id":15313,"date":"2011-06-15T15:48:50","date_gmt":"2011-06-15T13:48:50","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/ogilvy-interactive-wspiera-primavere-na-fb\/"},"modified":"2015-01-13T01:28:40","modified_gmt":"2015-01-13T01:28:40","slug":"ogilvy-interactive-wspiera-primavere-na-fb","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/social-media\/ogilvy-interactive-wspiera-primavere-na-fb.html","title":{"rendered":"Ogilvy Interactive wspiera Primaver\u0119 na FB"},"content":{"rendered":"<p>Primavera, postanowi\u0142a wesprze\u0107 swoje standardowe dzia\u0142ania reklamowe (TV, prasa, OOH) aktywizacj\u0105 grupy docelowej w mediach spo\u0142eczno\u015bciowych.<\/p>\n<p>Jednym z pierwszych projekt&oacute;w w ramach zaplanowanych rocznych aktywno\u015bci by\u0142o przygotowanie koncepcji, produkcja i wdro\u017cenie aplikacji konkursowej &#8222;Znajd\u017a wiosn\u0119&#8221; na portalu Facebook.<\/p>\n<p>Agencja Mather Communications, kt&oacute;ra od 2 lat jest odpowiedzialna za komunikacj\u0119 marketingow\u0105 marki Primavera, zaprosi\u0142a do wsp&oacute;\u0142pracy Ogilvy Interactive. W ramach tej wsp&oacute;\u0142pracy powsta\u0142 plan aktywno\u015bci marki w mediach spo\u0142eczno\u015bciowych w bie\u017c\u0105cym roku. Mather Communications stworzy\u0142a koncepcj\u0119 oraz koordynowa\u0142a przebieg wiosennego konkursu na Facebooku i jest odpowiedzialna za codzienny kontakt z fanami Primavery na Facebook&#8217;u.<\/p>\n<p>Ogilvy Interactive odpowiada za obszar technologiczny &#8211; od stworzenia aplikacji po nadz&oacute;r i bie\u017c\u0105c\u0105 koordynacj\u0119 ca\u0142ej kampanii. Akcja na FB wspierana by\u0142a informacj\u0105 w spocie TV oraz reklam\u0105 kontekstow\u0105 on-line.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Mather Communications wsp&oacute;lnie z Ogilvy Interactive odpowiedzialna jest za prowadzenie dzia\u0142a\u0144 komunikacyjnych w mediach spo\u0142eczno\u015bciowych dla marki Primavera.","protected":false},"author":1,"featured_media":15314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642,20],"tags":[128,1386,744],"class_list":{"0":"post-15313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"category-social-media","9":"tag-facebook","10":"tag-mather-communications","11":"tag-ogilvy-interactive","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15313"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15314"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}