{"id":152901,"date":"2015-04-15T07:44:07","date_gmt":"2015-04-15T07:44:07","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=152901"},"modified":"2015-04-18T10:04:26","modified_gmt":"2015-04-18T10:04:26","slug":"nowe-spojrzenie-na-billboardy-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/nowe-spojrzenie-na-billboardy-wideo.html","title":{"rendered":"Nowe spojrzenie na billboardy (wideo)"},"content":{"rendered":"<h2>1. Lodowy billboard od firmy Birds Eye<br \/>\n<\/h2>\n<p>W londy\u0144skim Southbank zawia\u0142o ch\u0142odem. A wszystko to za spraw\u0105 kampanii, kt\u00f3rej pomys\u0142odawc\u0105 jest firma Birds Eye (producent mro\u017conek). Billboard wykonany z lodowych blok\u00f3w mia\u0142 za zadanie zwr\u00f3ci\u0107 uwag\u0119 konsument\u00f3w na fakt, \u017ce stosowanie zamra\u017carki pomaga oszcz\u0119dza\u0107 i pieni\u0105dze i \u015brodowisko. By dodatkowo zach\u0119ci\u0107 ludzi do zastanowienia si\u0119 nad problemem, firma wewn\u0105trz lodowych blok\u00f3w umie\u015bci\u0142a 700 funt\u00f3w w monetach i banknotach, czyli \u015bredni\u0105 ilo\u015b\u0107 pieni\u0119dzy, jak\u0105 przeci\u0119tne gospodarstwo domowe wyrzuca z powodu odpad\u00f3w spo\u017cywczych. S\u0142oneczna pogoda sprzyja\u0142a topieniu si\u0119 lodowej rze\u017aby, a tym samym zdobyciu got\u00f3wki umieszczonej przez producenta. Akcja jest cz\u0119\u015bci\u0105 kampanii iFreeze iSave.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards.jpeg\" alt=\"mediarun-com-billboards\" width=\"800\" height=\"490\" class=\"alignnone size-full wp-image-152903\" title=\"\"><\/a><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/6zvXFCvTXxY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h2>2. Coca-Cola zaspokaja pragnienie fan\u00f3w koszyk\u00f3wki<br \/>\n<\/h2>\n<p>Oto \u015bwietny spos\u00f3b na rozdysponowanie pr\u00f3bek produkt\u00f3w. W ramach sponsorowania rozgrywek ligi uniwersyteckiej NCAA, Coca-Cola i Ogilvy &#038; Mather zainstalowali wielki billboard, z kt\u00f3rego ka\u017cdy m\u00f3g\u0142 si\u0119 napi\u0107. Coca-Cola ZERO przemierza d\u0142ugo\u015b\u0107 s\u0142omki uk\u0142adaj\u0105cej si\u0119 w napis 'Taste it&#8217;, \u017ceby dotrze\u0107 do punktu pobierania napoju.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards-1.jpeg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards-1.jpeg\" alt=\"mediarun-com-billboards (1)\" width=\"800\" height=\"490\" class=\"alignnone size-full wp-image-152904\" title=\"\"><\/a><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/pTaP63EGkNA\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<h2>3. Carlsberg i raj dla fan\u00f3w piwa<\/h2>\n<p>Producenci piwa prze\u015bcigaj\u0105 si\u0119 w kreatywnych pomys\u0142ach na zareklamowanie swojego produktu. Tym razem Carlsberg wyprzedzi\u0142 o krok konkurencj\u0119. A wszystko za spraw\u0105 kampanii #ProbablytheBest, w ramach kt\u00f3rej na ulicy Londynu stan\u0105\u0142 prawdopodobnie najlepszy billboard na \u015bwiecie. Perspektywa zimnego piwa prosto z beczki jest na tyle zach\u0119caj\u0105ca, \u017ce porz\u0105dku pilnuj\u0105 wyznaczone do tego osoby. Ka\u017cdy mo\u017ce napi\u0107 si\u0119 tylko jeden raz. <\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards-2-1.jpeg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-billboards-2-1.jpeg\" alt=\"mediarun-com-billboards (2) (1)\" width=\"800\" height=\"489\" class=\"alignnone size-full wp-image-152905\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-carlsberg.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-carlsberg.jpg\" alt=\"mediarun-com-carlsberg\" width=\"800\" height=\"489\" class=\"alignnone size-full wp-image-152908\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-carlsberg-1.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-carlsberg-1.jpg\" alt=\"mediarun-com-carlsberg (1)\" width=\"800\" height=\"490\" class=\"alignnone size-full wp-image-152909\" title=\"\"><\/a><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/ZwB3kGCXeWY\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Billboardy towarzysz\u0105 nam codziennie: w drodze do pracy, na spacerze, przy wieczornym bieganiu. Czy kt\u00f3ry\u015b szczeg\u00f3lnie przyku\u0142 ostatnio Twoj\u0105 uwag\u0119? Nie? Gwarantujemy, \u017ce poni\u017csze pomys\u0142y na pewno zosta\u0142yby Ci w pami\u0119ci.","protected":false},"author":1,"featured_media":152905,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6018,57,443,3142,6182,9640,9675,200],"class_list":{"0":"post-152901","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-billboardy","9":"tag-coca-cola","10":"tag-heineken","11":"tag-inspiracje","12":"tag-kreatywne","13":"tag-marketing","14":"tag-ooh","15":"tag-reklama","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152901"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152901\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152905"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}