{"id":152842,"date":"2015-04-14T01:50:53","date_gmt":"2015-04-14T01:50:53","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=152842"},"modified":"2015-04-14T10:05:31","modified_gmt":"2015-04-14T10:05:31","slug":"bols-w-nowej-odslonie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/branding\/bols-w-nowej-odslonie.html","title":{"rendered":"BOLS w nowej ods\u0142onie"},"content":{"rendered":"<p>\u201ePlatyNowy Kr\u00f3l Smaku\u201d to key visual b\u0119d\u0105cy odpowiedzi\u0105 na przyj\u0119cie nowej strategii komunikacji marki BOLS Platinum. G\u0142\u00f3wnym wyzwaniem, przed kt\u00f3rym stan\u0105\u0142 zesp\u00f3\u0142 kreatywny koordynowany przez Adama Diakowskiego &#8211; Creative Directora BE7 by\u0142o opracowanie nowej ods\u0142ony marki, dopasowanej do zmian w pozycjonowaniu oraz aktualnego insightu.<\/p>\n<p><em>&#8222;Przekaz zbudowany zosta\u0142 na g\u0142\u0119boko zakorzenionym w umy\u015ble ka\u017cdego z nas archetypie lwa. Wizerunek unikatowego, niebieskookiego kr\u00f3la zwierz\u0105t o platynowej sier\u015bci jest personifikacj\u0105 esencji marki. Odzwierciedla takie cechy brandu jak: silny charakter, odwag\u0119 i niepodwa\u017caln\u0105 pozycj\u0119 lidera\u201d.<\/em>  \u2013 m\u00f3wi <strong>Marcin Jasi\u0144ski Managing Director BE7<\/strong>.<\/p>\n<p>W ramach realizacji koncepcji kreatywnej, Agencja BE7 opracowa\u0142a tak\u017ce materia\u0142y wspieraj\u0105ce sprzeda\u017c w kanale tradycyjnym i nowoczesnym. Nowa ods\u0142ona marki zosta\u0142a ju\u017c zaprezentowana na fanpage\u2019u BOLS Platinum. W kwietniu bie\u017c\u0105cego roku na p\u00f3\u0142kach sklepowych pojawi\u0105 si\u0119 tak\u017ce eleganckie giftboxy opatrzone wizerunkiem PlatyNowego Kr\u00f3la Smaku. <\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-bols-tresc.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/mediarun-com-bols-tresc.jpg\" alt=\"mediarun-com-bols-tresc\" width=\"1024\" height=\"741\" class=\"alignnone size-full wp-image-152845\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/04\/mediarun-com-bols-tresc.jpg 1024w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/04\/mediarun-com-bols-tresc-967x700.jpg 967w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"CEDC od\u015bwie\u017ca sw\u00f3j produkt premium \u2013 w\u00f3dk\u0119 BOLS Platinum. Za relaunchem marki stoi tr\u00f3jmiejska Agencja Kreatywna BE7, odpowiedzialna za kompleksowe opracowanie nowej koncepcji i prze\u0142o\u017cenie jej na zr\u00f3\u017cnicowane no\u015bniki.","protected":false},"author":1,"featured_media":152844,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9658],"tags":[6325,398,6324,3151,6326],"class_list":{"0":"post-152842","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-branding","8":"tag-be7","9":"tag-bols","10":"tag-bols-platinum","11":"tag-branding-2","12":"tag-cdec","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152842","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152842"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152842\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152844"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152842"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152842"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152842"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}