{"id":152609,"date":"2015-04-10T11:50:23","date_gmt":"2015-04-10T11:50:23","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=152609"},"modified":"2015-04-18T10:04:58","modified_gmt":"2015-04-18T10:04:58","slug":"120-lat-content-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/polecamy\/120-lat-content-marketingu.html","title":{"rendered":"120 lat content marketingu! (infografika)"},"content":{"rendered":"<p>W\u0142a\u015bnie dlatego powsta\u0142 ebook &#8222;Historia Content Marketingu&#8221;, kt\u00f3ry zosta\u0142 opracowany przez redaktor\u00f3w WhitePress. Ponad 20 stron historii content marketingu, kilkana\u015bcie praktycznych wniosk\u00f3w, komentarze wybitnych polskich specjalist\u00f3w. To wszystko w ebooku, kt\u00f3ry mo\u017cna pobra\u0107 zupe\u0142nie za darmo.<\/p>\n<p>Ebook zaczyna si\u0119 firm\u0105 John Deere i wydanym przez ni\u0105 po raz pierwszy w 1895 roku magazynem The Furrow, a ko\u0144czy na dzia\u0142aniach Coca-Coli, kt\u00f3re rozpocz\u0119\u0142y si\u0119 w 2011 roku. W sumie autorzy wyznaczyli trzyna\u015bcie wa\u017cnych kampanii i kamieni milowych w historii content marketingu. Ka\u017cdy z nich jest opisany tak, aby mo\u017cna by\u0142o wynie\u015b\u0107 jak\u0105\u015b praktyczn\u0105 lekcj\u0119 dla dzisiejszych marketer\u00f3w.<\/p>\n<p>Publikacja jest bezp\u0142atna i mo\u017cna j\u0105 pobra\u0107 z tej <a href=\"https:\/\/www.whitepress.pl\/baza-wiedzy\/117\/historia-content-marketingu-ebook\" target=\"_blank\" rel=\"noopener\"><strong>STRONY<\/strong><\/a>. <\/p>\n<p>Przy ebooku pracowali dr Pawe\u0142 Strykowski, wsp\u00f3\u0142w\u0142a\u015bciciel Whitepress i Paulina Kami\u0144ska. Do wsp\u00f3\u0142pracy przy tym projekcie w charakterze Patron\u00f3w Medialnych zaproszeni zostali: NowyMarketing.pl, Marketing w Praktyce, Marketing przy Kawie, BRIEF, Online Marketing Polska, MARKETER+, Mediarun.com, PRoto.pl, SocialPress.pl i PortalMedialny.pl.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/historia_content_marketingu.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/04\/historia_content_marketingu.jpg\" alt=\"historia_content_marketingu\" width=\"903\" height=\"3587\" class=\"alignnone size-full wp-image-152610\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Content marketing to ma ju\u017c 120 lat! Historia zaczyna si\u0119 ju\u017c w 1895 roku i tworzy j\u0105 firma John Deere, kt\u00f3ra wyda\u0142a magazyn The Furrow. Ta historia to nie tylko wspomnienia, ale ogromna lekcja, z kt\u00f3r\u0105 warto si\u0119 zapozna\u0107.","protected":false},"author":1,"featured_media":152614,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4642],"tags":[3170,6296,5446,5040,4096],"class_list":{"0":"post-152609","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-polecamy","8":"tag-content-marketing","9":"tag-ebook","10":"tag-patronat","11":"tag-polecamy","12":"tag-whitepress","13":"cs-entry","14":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152609","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152609"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152609\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152614"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152609"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152609"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152609"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}