{"id":15231,"date":"2011-06-17T15:53:09","date_gmt":"2011-06-17T13:53:09","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/klimaty-horror-smilin-city-w-kampanii-jelfy\/"},"modified":"2011-06-17T15:53:09","modified_gmt":"2011-06-17T13:53:09","slug":"klimaty-horror-smilin-city-w-kampanii-jelfy","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/klimaty-horror-smilin-city-w-kampanii-jelfy.html","title":{"rendered":"Klimaty „Horror Smilin City” w kampanii Jelfy"},"content":{"rendered":"

Motywem przewodnim kampanii jest uczucie przera\u017cenia, które cz\u0119sto towarzyszy pojawieniu si\u0119 opryszczki. Osoby zmagaj\u0105ce si\u0119 z tym problemem czuj\u0105 si\u0119 bowiem bezsilne, a nawracaj\u0105ca choroba jest dla nich prawdziwym horrorem.<\/p>\n

Wraz z kampani\u0105 ruszy\u0142 nowy serwis internetowy www.vratizolin.pl<\/a>, wykorzystuj\u0105cy koncepcj\u0119 humorystycznego komiksu „Horror Smilin City”. Komiks opowiada histori\u0119 Superbohaterów ratuj\u0105cych miasto, opanowane przez antybohaterów rozprzestrzeniaj\u0105cych opryszczk\u0119 w\u015bród mieszka\u0144ców. W serwisie znalaz\u0142y si\u0119 tak\u017ce praktyczne porady dla pacjentów dotycz\u0105ce walki z opryszczk\u0105 oraz stosowania preparatu Vratizolin.<\/p>\n

Kampania jest prowadzona w radiu oraz w internecie. Dodatkowo kampani\u0119 wspieraj\u0105 aktywno\u015bci BTL, prowadzone w aptekach w ca\u0142ej Polsce. 40″ spoty reklamowe b\u0119d\u0105 emitowane do 7 lipca br. w stacjach: RMF FM, RMF Maxxx, RMF Classic, Trójka, Czwórka, Eska, Roxy FM, Vox FM, Tok FM, Z\u0142ote Przeboje, Radio Wawa, Radio Plus. Ods\u0142onowa kampania internetowa jest realizowana w serwisach: Afilo, Novem, Netsales i Nasza Klasa.<\/p>\n

Media zaplanowa\u0142 i zakupi\u0142 dom mediowy Vizeum. Nad ca\u0142o\u015bci\u0105 kampanii czuwa agencja Marketing & Communications Consultants.<\/p>\n","protected":false},"excerpt":{"rendered":"Rozpocz\u0119\u0142a si\u0119 kolejna edycja kampanii reklamowej Vratizolinu, preparatu na opryszczk\u0119 wargow\u0105, produkowanego przez firm\u0119 Jelfa.","protected":false},"author":1,"featured_media":15232,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[1401,1307],"class_list":{"0":"post-15231","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-marketing-communications-consultants","9":"tag-vizeum","10":"cs-entry","11":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15231"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15232"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}