{"id":152269,"date":"2015-04-07T12:17:46","date_gmt":"2015-04-07T12:17:46","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=152269"},"modified":"2015-04-08T13:14:59","modified_gmt":"2015-04-08T13:14:59","slug":"mcmarketing-daje-duze-rezultaty-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/mcmarketing-daje-duze-rezultaty-wideo.html","title":{"rendered":"McMarketing daje du\u017ce rezultaty (wideo)"},"content":{"rendered":"<p>W zesz\u0142ym miesi\u0105cu wystartowa\u0142a du\u017ca kampania marki McDonald&#8217;s: imlovingit24, w kt\u00f3rej marka za\u0142o\u017cy\u0142a da\u0107 24 prezenty i inspiracje w 24 miastach w 24 godziny. Du\u017cy rozmach, \u015bwietne pomys\u0142y &#8211; takie dzia\u0142ania si\u0119 op\u0142acaj\u0105!<\/p>\n<p>Kampania to efekt wsp\u00f3\u0142pracy pomi\u0119dzy kilkoma agencjami: TBWA, OMD, Leo Burnett, DDB, Ruder Finn i Cossette, kt\u00f3re swoje wysi\u0142ki musia\u0142y po\u0142\u0105czy\u0107 na skali mi\u0119dzynarodowej. <\/p>\n<p>Kampania reklamowa proponowa\u0142a du\u017ce spektrum dzia\u0142a\u0144 od pokazu mody w Szwecji po bitw\u0119 na poduszki we W\u0142oszech. Jeste\u015bcie ciekawi jak przebiega\u0142a ca\u0142a akcja? Sprawd\u017a na poni\u017cszym filmie: <\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/As-p6OxGTIQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Wed\u0142ug ostatnich sonda\u017cy fastfoody w Stanach Zjednoczonych znacz\u0105co trac\u0105 na popularno\u015bci. M\u0142odzi ludzie, czy g\u0142\u00f3wni klienci, coraz cz\u0119\u015bciej zwracaj\u0105 si\u0119 ku zdrowej \u017cywno\u015bci. A co robi\u0105 fastfoodowi giganci? Robi\u0105 dobry marketing. Sprawd\u017acie co przygotowa\u0142 McDonald&#8217;s.","protected":false},"author":1,"featured_media":152277,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6245,472,3246,1290,9640,436,333,200,6244,303],"class_list":{"0":"post-152269","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-cossette","9":"tag-ddb","10":"tag-kampania","11":"tag-leo-burnett","12":"tag-marketing","13":"tag-mcdonalds","14":"tag-omd","15":"tag-reklama","16":"tag-ruder-finn","17":"tag-tbwa","18":"cs-entry","19":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152269"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152269\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152277"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}