{"id":15217,"date":"2011-06-20T13:31:30","date_gmt":"2011-06-20T11:31:30","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/velvet-promuje-nowy-wariant-papieru\/"},"modified":"2011-06-20T13:31:30","modified_gmt":"2011-06-20T11:31:30","slug":"velvet-promuje-nowy-wariant-papieru","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/velvet-promuje-nowy-wariant-papieru.html","title":{"rendered":"Velvet promuje nowy wariant papieru"},"content":{"rendered":"<p>Nowy produkt jest skierowany do grupy konsument&oacute;w, kt&oacute;rzy szczeg&oacute;ln\u0105 wag\u0119 przyk\u0142adaj\u0105 do piel\u0119gnacji sk&oacute;ry. Velvet Naturalnie Piel\u0119gnuj\u0105cy to trzy warstwy papieru, wzbogacone o ekstrakt z rumianku.<\/p>\n<p>Kampania promuj\u0105ca nowy papier obejmie telewizj\u0119, telewizj\u0119 internetow\u0105 VOD, spoty reklamowe w kinach, reklam\u0119 na ty\u0142ach autobus&oacute;w oraz w metrze, outdoor i promocj\u0119 konsumenck\u0105.<\/p>\n<p>Spot reklamowy nowego produktu to animacja niewykorzystywana dot\u0105d na szersz\u0105 skal\u0119 na polskim rynku reklamy. Zosta\u0142a ona stworzona przy wsp&oacute;\u0142pracy z agencj\u0105 reklamow\u0105 JTW London (kreacja kampanii) oraz studiem Frame Store odpowiedzialnym m.in. za efekty specjalne do Harrego Pottera. Zakupem medi&oacute;w zaj\u0105\u0142 si\u0119 dom mediowy Mindshare Polska.<\/p>\n<p>Papier Velvet Naturalnie Piel\u0119gnuj\u0105cy wzbogacony o ekstrakt z rumianku jest dost\u0119pny w sprzeda\u017cy od czerwca. Cena rekomendowana dla o\u015bmiu rolek papieru to 9,49 z\u0142.<\/p>\n","protected":false},"excerpt":{"rendered":"Marka Velvet rozpocz\u0119\u0142a kampanie reklamow\u0105 nowego wariantu papieru toaletowego &#8222;Naturalnie Piel\u0119gnuj\u0105cego&#8221;.","protected":false},"author":1,"featured_media":15218,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[103],"class_list":{"0":"post-15217","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-mindshare-polska","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15217"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15218"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}