{"id":152130,"date":"2015-04-02T16:07:57","date_gmt":"2015-04-02T16:07:57","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=152130"},"modified":"2015-04-02T16:58:28","modified_gmt":"2015-04-02T16:58:28","slug":"zaskakujace-wyniki-rynku-badan-w-2014-r","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/raporty\/zaskakujace-wyniki-rynku-badan-w-2014-r.html","title":{"rendered":"Ranking firm badawczych 2014"},"content":{"rendered":"Za spadek warto\u015bci rynku bada\u0144 odpowiada mniejszy popyt na us\u0142ugi firm z udzia\u0142em kapita\u0142u zagranicznego, kt\u00f3rych obroty skurczy\u0142y si\u0119 o blisko 7%. W\u015br\u00f3d pi\u0119ciu najwi\u0119kszych agencji dzia\u0142aj\u0105cych na polskim rynku, cztery zanotowa\u0142y spadki, kt\u00f3rych \u0142\u0105czna warto\u015b\u0107 przekracza 37 mln z\u0142.<\/p>\n
Na tym tle zupe\u0142nie inaczej wygl\u0105da kondycja polskich agencji, kt\u00f3re w zdecydowanej wi\u0119kszo\u015bci w 2014 r. wypracowa\u0142y wzrost. Jego \u015brednia warto\u015b\u0107 wynios\u0142a blisko 12%.<\/p>\n
Analizuj\u0105c wyniki audytu z ostatnich 4 lat mo\u017cna dostrzec, \u017ce rynek badawczy rok do roku cechuje znaczna zmienno\u015b\u0107. Po okresach wzrost\u00f3w przychodzi faza spadku. Jak na tym tle wygl\u0105daj\u0105 prognozy na 2015? Wi\u0119kszo\u015b\u0107 bran\u017cowych komentator\u00f3w wyra\u017ca ostro\u017cny optymizm, spodziewaj\u0105c si\u0119 powrotu bran\u017cy badawczej na \u015bcie\u017ck\u0119 wzrostu.<\/p>\n
W audycie obrot\u00f3w OFBOR wzi\u0119\u0142o udzia\u0142 16 podmiot\u00f3w. Wska\u017aniki wzrostu sporz\u0105dzono na podstawie obrot\u00f3w firm uczestnicz\u0105cych w audytach za rok 2013 i 2014.<\/p>\n
<\/p>\n
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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pomimo optymistycznych prognoz na pocz\u0105tku roku 2014, minionych dwunastu miesi\u0119cy nie mo\u017cna uzna\u0107 za udane dla ca\u0142ej bran\u017cy badan rynku i opinii. Audytowany rynek us\u0142ug badawczych zanotowa\u0142 spadek o 4,4%, a jego obroty wynios\u0142y blisko 562 mln z\u0142.","protected":false},"author":6,"featured_media":152134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4702],"tags":[3166,1146,932],"class_list":{"0":"post-152130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporty","8":"tag-badania-2","9":"tag-ranking","10":"tag-raport","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152130"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152134"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Pomimo optymistycznych prognoz na pocz\u0105tku roku 2014, minionych dwunastu miesi\u0119cy nie mo\u017cna uzna\u0107 za udane dla ca\u0142ej bran\u017cy badan rynku i opinii. Audytowany rynek us\u0142ug badawczych zanotowa\u0142 spadek o 4,4%, a jego obroty wynios\u0142y blisko 562 mln z\u0142.","protected":false},"author":6,"featured_media":152134,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4702],"tags":[3166,1146,932],"class_list":{"0":"post-152130","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-raporty","8":"tag-badania-2","9":"tag-ranking","10":"tag-raport","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=152130"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/152130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/152134"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=152130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=152130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=152130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}