{"id":15189,"date":"2011-06-21T00:27:01","date_gmt":"2011-06-20T22:27:01","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/cannes-lions-publicis-leo-burnett-i-euro-rscg-na-shortlistach\/"},"modified":"2011-06-21T00:27:01","modified_gmt":"2011-06-20T22:27:01","slug":"cannes-lions-publicis-leo-burnett-i-euro-rscg-na-shortlistach","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/cannes-lions-publicis-leo-burnett-i-euro-rscg-na-shortlistach.html","title":{"rendered":"Cannes Lions: Publicis, Leo Burnett i Euro RSCG na shortlistach"},"content":{"rendered":"<p>Dwa zg\u0142oszenia z Polski trafi\u0142y na shortlist\u0119 w kategorii <strong>Media Lions<\/strong>. Agencja <strong>Publicis<\/strong> otrzyma\u0142a nominacj\u0119 za akcj\u0119 zrealizowan\u0105 dla Fundacji Dzieci Niczyje. Celem kampanii prowadzonej pod has\u0142em &#8222;Promocja bezpiecze\u0144stwa w sieci&#8221; by\u0142o zwr&oacute;cenie uwagi rodzic&oacute;w na problem bezpiecze\u0144stwa dzieci w internecie. W tym celu na pocz\u0105tku lutego br. w sklepach Coccodrillo umieszczono specjalne zawieszki z prawdziw\u0105 dzieci\u0119c\u0105 bielizn\u0105, pod kt&oacute;r\u0105 pr&oacute;buje si\u0119gn\u0105\u0107 internetowa &#8222;\u0142apka&#8221;.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.jpeg\" alt=\"\" width=\"209\" height=\"350\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p>Na shortli\u015bcie kategorii <strong>Media Lions<\/strong> znalaz\u0142 si\u0119 tak\u017ce projekt multimedialny <strong>&#8222;Secrets Behind Paintings&#8221;<\/strong>, zrealizowany przez <strong>Leo Burnett<\/strong> i dom mediowy Starlink na zlecenie Grupy PZU, mecenasa Muzeum Narodowego w Krakowie i sponsora projektu Nowe Sukiennice. Pojawi\u0142 si\u0119 on wcze\u015bniej na shortlistach w kategoriach Direct Lions oraz Promo &amp; Activation Lions (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/marketing,ruszyl-festiwal-cannes-lions-polskie-agencje-na-shortliscie-wideo,39687,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>)<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.png\" alt=\"\" width=\"390\" height=\"193\" title=\"\"><\/p>\n<p>&nbsp;<\/p>\n<p>Szanse na statuetk\u0119 ma r&oacute;wnie\u017c seria reklam prasowych przygotowanych przez<strong> Euro RSCG Warsaw<\/strong> dla marki Air Wick. Nominowano j\u0105 w kategorii <strong>Press Lions<\/strong> (podkategoria: household: cleaning products).<\/p>\n<p><a href=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608852.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608851.jpg\" alt=\"\" width=\"390\" height=\"291\" title=\"\"><\/a><\/p>\n<p><a href=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608851.jpeg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.jpg\" alt=\"\" width=\"390\" height=\"292\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Jedynym polskim projektem nominowanym w kategorii <strong>Radio Lions<\/strong> jest spot &#8222;Wolontariusz z prawdziw\u0105 pasj\u0105&#8221;, zrealizowany przez <strong>Krzysztofa Niena\u0142towskiego<\/strong> dla Muzeum Powstania Warszawskiego.&nbsp;<\/p>\n<p>Zwyci\u0119zc&oacute;w w kategoriach Radio i Media Lions poznamy we wtorek wieczorem. Nagrody w kategorii Press Lions zostan\u0105 wr\u0119czone dzie\u0144 p&oacute;\u017aniej.<\/p>\n<p>58. mi\u0119dzynarodowy festiwal reklamowy Cannes Lions potrwa do 25 czerwca.<\/p>\n","protected":false},"excerpt":{"rendered":"Na festiwalu Cannes Lions 2011 og\u0142oszono shortlisty w kilku kolejnych kategoriach. W\u015br&oacute;d nominowanych s\u0105 polskie agencje.","protected":false},"author":1,"featured_media":15190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-15189","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15189"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15189\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15190"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}