7 kwietnia br. ka\u017cd\u0105 klientk\u0119, która kupi\u0142a bielizn\u0119 w sklepie H&M przy ul. Marsza\u0142kowskiej w Warszawie, zatrzymywa\u0142 przy bramce d\u017awi\u0119k klipsa sklepowego.<\/p>\n
Specjalne klipsy z has\u0142em kampanii „To, co cz\u0142owiek przegapi, znajdzie maszyna. Wczesny sygna\u0142 ratuje \u017cycie. Umów si\u0119 na mammografi\u0119” by\u0142y dodawane dyskretnie przez sprzedawców do zakupów i zwraca\u0142y uwag\u0119 kobiet na konieczno\u015b\u0107 regularnej mammografii.<\/p>\n
Projekt nagrodzono w Cannes w kategorii Promo & Activation (podkategoria: public health & safety, public awareness messages).<\/p>\n
Podczas wczorajszej gali szanse na statuetk\u0119 mia\u0142a równie\u017c agencja Leo Burnett, której projekt multimedialny „Secrets Behind Paintings”, zrealizowany dla PZU, by\u0142 nominowany w dwóch kategoriach: Direct oraz Promo & Activation Lions (szczegó\u0142y<\/a><\/strong>). Niestety kampania nie zdoby\u0142a uznania jury.<\/p>\n","protected":false},"excerpt":{"rendered":"Akcja „Klips”, zrealizowana przez Euro RSCG Warsaw dla Stowarzyszenia Amazonki, zdoby\u0142a Br\u0105zowego Lwa na festiwalu reklamy w Cannes.","protected":false},"author":1,"featured_media":15188,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[74],"class_list":{"0":"post-15187","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-havas","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15187"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15188"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}