{"id":151851,"date":"2015-03-31T08:53:18","date_gmt":"2015-03-31T08:53:18","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=151851"},"modified":"2015-03-31T08:53:18","modified_gmt":"2015-03-31T08:53:18","slug":"gothaer-tu-s-a-z-nowa-dyrektor-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/ludzie\/awanse\/gothaer-tu-s-a-z-nowa-dyrektor-marketingu.html","title":{"rendered":"Gothaer TU S.A. z now\u0105 Dyrektor Marketingu"},"content":{"rendered":"<p>Jest do\u015bwiadczonym mened\u017cerem marketingu z prawie 12-letnim sta\u017cem w bran\u017cy finansowej \u2013 szczeg\u00f3lnie ubezpieczeniowej. Wcze\u015bniej zajmowa\u0142a stanowiska kierownicze w Vanquis Bank, Warcie oraz HDI, gdzie przez 7 lat by\u0142a Dyrektorem Departamentu Marketingu i PR. <\/p>\n<p>Jest absolwentk\u0105 Szko\u0142y G\u0142\u00f3wnej Handlowej w Warszawie. Uko\u0144czy\u0142a studia podyplomowe na Akademii Leona Ko\u017ami\u0144skiego w Warszawie oraz Professional Diploma in Marketing \u2013 certyfikowany program realizowany przez Questus, akredytowane centrum szkoleniowo-egzaminacyjne brytyjskiego The Chartered Insitute of Marketing (CIM).<\/p>\n<p><em>Przed nami du\u017ce wyzwania wyznaczane rozwojem nowych technologii i oczekiwa\u0144 coraz bardziej wymagaj\u0105cych i \u015bwiadomych klient\u00f3w. Ro\u015bnie ilo\u015b\u0107 kana\u0142\u00f3w komunikacji, dzi\u0119ki kt\u00f3rym konsumenci podejmuj\u0105 decyzje zakupowe. Chcemy je aktywnie wykorzystywa\u0107, uzupe\u0142niaj\u0105c tradycyjne techniki marketingowe w komunikacji z naszymi klientami<\/em> \u2013 m\u00f3wi Anita Makowska.<\/p>\n","protected":false},"excerpt":{"rendered":"Do zespo\u0142u Gothaer do\u0142\u0105czy\u0142a Anita Makowska. Jako Dyrektor Biura Marketingu i PR b\u0119dzie odpowiada\u0107 za strategi\u0119 marketingow\u0105 sp\u00f3\u0142ki, rozw\u00f3j oferty produktowej, obszar bada\u0144, zarz\u0105dzanie relacjami z klientami oraz dzia\u0142ania z zakresu public relations.","protected":false},"author":6,"featured_media":151852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9678],"tags":[6169,3621,6168],"class_list":{"0":"post-151851","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-awanse","8":"tag-anita-makowska","9":"tag-awans","10":"tag-gothaer","11":"cs-entry","12":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=151851"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151851\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/151852"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=151851"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=151851"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=151851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}