{"id":1518,"date":"2013-05-17T10:51:18","date_gmt":"2013-05-17T08:51:18","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/news-posts\/kolejna-akcja-lowe-warsaw-dla-wyborowa\/"},"modified":"2013-05-17T10:51:18","modified_gmt":"2013-05-17T08:51:18","slug":"kolejna-akcja-lowe-warsaw-dla-wyborowa","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/kolejna-akcja-lowe-warsaw-dla-wyborowa.html","title":{"rendered":"Kolejna akcja LOWE Warsaw dla Wyborowa"},"content":{"rendered":"<p>Celem kampanii jest od\u015bwie\u017cenie komunikacji marki, a tak\u017ce wyr&oacute;\u017cnienie produktu na p&oacute;\u0142ce. Materia\u0142y kreatywne przedstawiaj\u0105 bawi\u0105ce si\u0119 osoby na owocach danego smaku z has\u0142ami: &bdquo;Buszowanie w Mi\u0119cie&rdquo; &bdquo;Freestyle w Mango&rdquo; czy &bdquo;Zabawa w Cytrusach&rdquo; &ndash; podsumowane zapytaniem: &bdquo;Wchodzisz w to&rdquo;?<\/p>\n<p>Do zada\u0144 agencji LOWE Warsaw nale\u017ca\u0142o opracowanie kreacja komunikacji. W wyniku prac zespo\u0142u powsta\u0142a seria key visuali oraz kreatywne materia\u0142y POS dost\u0119pne w handlu tradycyjnym i nowoczesnym. <\/p>\n<p><strong>Autorzy koncepcji:&nbsp; <\/strong><br \/>Dyrektor kreatywny: Kinga Grzelewska i Marcin Nowak<br \/>Team: Katarzyna Kotowska i Grzegorz Kluczykowski<br \/>Art. buyer: Eliza Karczewska<br \/>Dzia\u0142 Obs\u0142ugi Klienta: Maciej \u0141api\u0144ski, Beata Do\u015bpia\u0142, Janusz Buzalski<br \/>Fotograf: Jacek Ko\u0142odziejski<br \/>Retusz: Piotr Ho\u0142ubowicz<br \/>Dom produkcyjny: Shootme<\/p>\n","protected":false},"excerpt":{"rendered":"&bdquo;Wchodzisz w to?&rdquo; &ndash; pod takim has\u0142em wystartowa\u0142a nowa kampania LOWE Warsaw dla w&oacute;dki Wyborowa Smaki \u015awiata (Pernod Ricard Polska).","protected":false},"author":1,"featured_media":1519,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[203],"class_list":{"0":"post-1518","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-lowe","9":"cs-entry","10":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=1518"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/1518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/1519"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=1518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=1518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=1518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}