{"id":151327,"date":"2015-03-23T12:55:17","date_gmt":"2015-03-23T12:55:17","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=151327"},"modified":"2015-04-08T13:19:33","modified_gmt":"2015-04-08T13:19:33","slug":"czegos-tu-brakuje-kampania-ktora-walczy-o-rownouprawnienie-plci","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/czegos-tu-brakuje-kampania-ktora-walczy-o-rownouprawnienie-plci.html","title":{"rendered":"&#8222;Czego\u015b tu brakuje&#8221; &#8211; kampania, kt\u00f3ra walczy o r\u00f3wnouprawnienie p\u0142ci"},"content":{"rendered":"<p>Z ciekawym pomys\u0142em wysz\u0142a agencja Droga5. Reklamy, kt\u00f3re mo\u017cna spotka\u0107 na ulicach maj\u0105 na celu udowodni\u0107, \u017ce kobiet &#8222;wci\u0105\u017c nie ma&#8221; w r\u00f3\u017cnych dziedzinach \u017cycia.<\/p>\n<p>By komunikat osi\u0105gn\u0105\u0142 sw\u00f3j cel i dotar\u0142 do jak najwi\u0119kszej liczby odbiorc\u00f3w, Agencja zdecydowa\u0142a si\u0119 na wsp\u00f3\u0142prac\u0119 ze znanymi markami takimi jak: Kate Space, Under Armour, H &#038; M, Diane von Furstenberg, Snapchat i Conde Nast. Sam pomys\u0142 by\u0142 do\u015b\u0107 prosty &#8211; polega\u0142 na usuni\u0119ciu kobiet z obraz\u00f3w reklam oraz dzie\u0142 sztuki. Plakaty sugeruj\u0105, \u017ce je\u015bli chodzi o r\u00f3wno\u015b\u0107 w wielu dziedzinach \u017cycia, kobiet wci\u0105\u017c brakuje w punkcie, gdzie s\u0105 m\u0119\u017cczy\u017ani. <\/p>\n<p>Szczeg\u00f3\u0142y akcji mo\u017cecie znale\u017a\u0107 <a href=\"http:\/\/notthere.noceilings.org\/\" target=\"_blank\" rel=\"noopener\"><strong>TUTAJ<\/a><\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing.jpeg\" alt=\"mediarun-com-sth-is-missing\" width=\"652\" height=\"461\" class=\"alignnone size-full wp-image-151329\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-1.jpeg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-1.jpeg\" alt=\"mediarun-com-sth-is-missing (1)\" width=\"652\" height=\"587\" class=\"alignnone size-full wp-image-151330\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-2.jpeg\"><img decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-2.jpeg\" alt=\"mediarun-com-sth-is-missing (2)\" width=\"652\" height=\"397\" class=\"alignnone size-full wp-image-151331\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-3.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-3.jpeg\" alt=\"mediarun-com-sth-is-missing (3)\" width=\"652\" height=\"449\" class=\"alignnone size-full wp-image-151332\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-4.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-4.jpeg\" alt=\"mediarun-com-sth-is-missing (4)\" width=\"652\" height=\"199\" class=\"alignnone size-full wp-image-151333\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-5.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-5.jpeg\" alt=\"mediarun-com-sth-is-missing (5)\" width=\"652\" height=\"367\" class=\"alignnone size-full wp-image-151334\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-6.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-6.jpeg\" alt=\"mediarun-com-sth-is-missing (6)\" width=\"652\" height=\"359\" class=\"alignnone size-full wp-image-151335\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-7.jpeg\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-sth-is-missing-7.jpeg\" alt=\"mediarun-com-sth-is-missing (7)\" width=\"652\" height=\"240\" class=\"alignnone size-full wp-image-151328\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Mimo, \u017ce sytuacja kobiet na przestrzeni lat znacz\u0105co si\u0119 poprawi\u0142a, to jednak nadal istniej\u0105 bariery, kt\u00f3rych nie uda\u0142o si\u0119 prze\u0142ama\u0107. Gor\u0105cym tematem jest na przyk\u0142ad dyskryminacja pod k\u0105tem wynagrodzenia za prac\u0119, st\u0105d kampanie spo\u0142eczne staraj\u0105 si\u0119 wci\u0105\u017c nag\u0142a\u015bnia\u0107 problem.","protected":false},"author":1,"featured_media":151340,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[6018,6017,3246,4127,200,6016,6015],"class_list":{"0":"post-151327","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-billboardy","9":"tag-gender","10":"tag-kampania","11":"tag-kobiety","12":"tag-reklama","13":"tag-rownouprawnienie","14":"tag-something-is-missing","15":"cs-entry","16":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=151327"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151327\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/151340"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=151327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=151327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=151327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}