{"id":151241,"date":"2015-03-20T10:59:48","date_gmt":"2015-03-20T10:59:48","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=151241"},"modified":"2015-04-08T13:20:53","modified_gmt":"2015-04-08T13:20:53","slug":"najciekawsze-slepe-testy-wykonane-w-reklamach-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/najciekawsze-slepe-testy-wykonane-w-reklamach-wideo.html","title":{"rendered":"Najciekawsze &#8222;\u015blepe testy&#8221; wykonane w reklamach (wideo)"},"content":{"rendered":"<p>Budweiser we wsp\u00f3\u0142pracy z Weber Shandwick postanowi\u0142 podda\u0107 testowi mieszka\u0144c\u00f3w nowojorskiego Brooklynu. W tym celu stworzono bar, w kt\u00f3rym serwowano piwo. Barman proponowa\u0142 go\u015bciom wypr\u00f3bowanie nowego smaku piwa, kt\u00f3re jest \u015bwie\u017ce i ekskluzywne. Pr\u00f3bki, kt\u00f3re podawa\u0142 konsumentom zbiera\u0142y same pochlebne recenzje, wi\u0119c zdziwienie by\u0142o tym wi\u0119ksze kiedy okaza\u0142o si\u0119, \u017ce trunkiem podanym do degustacji by\u0142o dobrze znany Budweiser. <\/p>\n<p>Technika &#8222;\u015blepego testu&#8221; zastosowana w promocji przez Budweisera nie jest nowa. S\u0142u\u017cy zar\u00f3wno du\u017cym jak i ma\u0142ym brandom. Znana marka, jak we wspomnianym przypadku, mo\u017ce w \u015blepym te\u015bcie udowodni\u0107 konsumentom, \u017ce mimo masowe produkcji nie straci\u0142a na jako\u015bci. Z drugiej strony mniej znany produkt, jak np. wyszukiwarka Bing, pokazuje, \u017ce bez kompleks\u00f3w mo\u017ce rywalizowa\u0107 z Googlowskim gigantem. <\/p>\n<p>Zobacz jak Budweiser przekonywa\u0142 do swojego piwa:<\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/j1JQfuS1KgE\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p>Sprawd\u017a, naszym zdaniem, najciekawsze przyk\u0142ady wykorzystania &#8222;\u015blepych test\u00f3w&#8221;:<\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/k_qiYo7H3x0\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/Btb2z7PXK00\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/AgeKTTP9_KM\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Reklama powinna w jak najrzetelniejszy spos\u00f3b przedstawi\u0107 produkt. Co jednak, gdy \u015bwiadomie wprowadza konsumenta w b\u0142\u0105d? Na taki zabieg zdecydowa\u0142y si\u0119 marki takie jak Brise, Walmart, Bing, czy ostatnio Budweiser.","protected":false},"author":1,"featured_media":151253,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[5985,5988,2524,3142,3246,5987,200,5986,4622,5984,402,3418],"class_list":{"0":"post-151241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-bing","9":"tag-brise","10":"tag-budweiser","11":"tag-inspiracje","12":"tag-kampania","13":"tag-narzedzia-reklamowe","14":"tag-reklama","15":"tag-slepy-test","16":"tag-trendy","17":"tag-walmart","18":"tag-weber-shandwick","19":"tag-wideo","20":"cs-entry","21":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=151241"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/151253"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=151241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=151241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=151241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}