{"id":151220,"date":"2017-02-01T11:30:17","date_gmt":"2017-02-01T10:30:17","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=151220"},"modified":"2017-03-22T21:35:57","modified_gmt":"2017-03-22T20:35:57","slug":"streeteasy-pokazuje-jak-frustrujace-moze-byc-male-mieszkanie","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/inspiracje\/streeteasy-pokazuje-jak-frustrujace-moze-byc-male-mieszkanie.html","title":{"rendered":"StreetEasy pokazuje jak frustruj\u0105ce mo\u017ce by\u0107 ma\u0142e mieszkanie"},"content":{"rendered":"<h3>Gdyby\u015bcie us\u0142yszeli o pomy\u015ble na pewno nie wyda\u0142by si\u0119 oryginalny. Na billboardach reklamowych znajduje si\u0119 nic innego jak przekr\u00f3j mieszkania. Jednak wystarczy rzut oka na prace stworzone przez Shy the Sun i kampani\u0119 zdecydowanie mo\u017cna uzna\u0107 za wyr\u00f3\u017cniaj\u0105c\u0105 si\u0119 na tle pozosta\u0142ych.<\/h3>\n<p>Reklamy OOH skierowane do nowojorczyk\u00f3w nawi\u0105zuj\u0105 do problemu znalezienia nowego miejsca zamieszkania. W Big Apple znalezienie wygodnego lokum czasem graniczy to z cudem z powodu du\u017cych czynsz\u00f3w oraz ma\u0142ych metra\u017cy mieszka\u0144, a prawdopodobie\u0144stwo znalezienia w\u0142a\u015bciwego domu zbli\u017cone jest do prawdopodobie\u0144stwa lotu na Ksi\u0119\u017cyc.<\/p>\n<p>StreetEasy, strona oferuj\u0105ca zakup i wynajem nieruchomo\u015bci przy pomocy agencji Goodby Silverstein &amp; Partners NY postanowi\u0142a w swojej pierwszej kampanii reklamowej zilustrowa\u0107 bol\u0105czki mieszka\u0144c\u00f3w Nowego Jorku. Zach\u0119ca ich tym samym do poszukiwania w\u0142asnego rozwi\u0105zania. Reklamy umieszczone na platformach metra, w taks\u00f3wkach i na ulicy w zabawny spos\u00f3b pokazuj\u0105 sceny jakie maj\u0105 miejsce w za ciasnych mieszkaniach.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_walk_up.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-151221 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_walk_up.jpg\" alt=\"mediarun_com_PR_walk_up\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_brick_wall.jpg\"><img decoding=\"async\" class=\"size-full wp-image-151222 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_brick_wall.jpg\" alt=\"mediarun_com_PR_brick_wall\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_bushwick.jpg\"><img decoding=\"async\" class=\"size-full wp-image-151224 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_bushwick.jpg\" alt=\"mediarun_com_PR_bushwick\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_muscle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-151225 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_muscle.jpg\" alt=\"mediarun_com_PR_muscle\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_pets.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-151226 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_pets.jpg\" alt=\"mediarun_com_PR_pets\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_taco_bed.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-151223 aligncenter\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun_com_PR_taco_bed.jpg\" alt=\"mediarun_com_PR_taco_bed\" width=\"820\" height=\"615\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Developerzy zazwyczaj w swoich kampaniach reklamowych ograniczaj\u0105 si\u0119 do wizualizacji mieszkania lub domu. Portale oferuj\u0105ce zakup nieruchomo\u015bci r\u00f3wnie\u017c stawiaj\u0105 na standardow\u0105 w tym przypadku reklam\u0119. A gdyby tak wyj\u015b\u0107 poza schemat tak jak zrobi\u0142a to ameryka\u0144ska firma StreetEasy?","protected":false},"author":2,"featured_media":177764,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[1,9674],"tags":[5978,3142,3246,9675,200,5976,4622],"class_list":{"0":"post-151220","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-inspiracje","8":"category-ooh","9":"tag-goodby-silverstein-partners-ny","10":"tag-inspiracje","11":"tag-kampania","12":"tag-ooh","13":"tag-reklama","14":"tag-streeteasy","15":"tag-trendy","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=151220"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/177764"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=151220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=151220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=151220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}