{"id":151110,"date":"2015-03-18T13:56:18","date_gmt":"2015-03-18T13:56:18","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=151110"},"modified":"2015-04-08T13:22:03","modified_gmt":"2015-04-08T13:22:03","slug":"reklama-ubezpieczen-nie-musi-byc-nudna-wideo","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/atl\/reklama-ubezpieczen-nie-musi-byc-nudna-wideo.html","title":{"rendered":"Reklama ubezpiecze\u0144 nie musi by\u0107 nudna (wideo)"},"content":{"rendered":"<p>Mimo wytycznych marketerzy jak zawsze staraj\u0105 si\u0119 wyj\u015b\u0107 poza schematy. Reklamy realizowane dla sektora finansowego te\u017c mog\u0105 zaskakiwa\u0107 oryginalno\u015bci\u0105. Postanowili\u015bmy przyjrze\u0107 si\u0119 spotom towarzystw ubezpieczeniowych. W wybranych przyk\u0142adach tw\u00f3rcy stawiaj\u0105 przede wszystkim na poczucie humoru. Okazuje si\u0119, \u017ce ciekawa i zaskakuj\u0105ca reklama r\u00f3wnie\u017c mo\u017ce prze\u0142o\u017cy\u0107 si\u0119 na komercyjny sukces i wzrost poziomu zaufania do us\u0142ugi. <\/p>\n<p><strong>Towarzystwo ubezpiecze\u0144 TD<br \/>\n<\/strong><br \/>\nTutaj mamy szekspirowski dramat w reklamowym wydaniu. Szalej\u0105ca burza, aktor rodem z epoki oraz niebezpiecze\u0144stwo w postaci ga\u0142\u0119zi drzewa spadaj\u0105ce na szczyt dachu domu. Te kilka element\u00f3w sk\u0142ada si\u0119 na ciekaw\u0105 reklam\u0119. <\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/jFQNY2V08xc\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>State Farm<br \/>\n<\/strong><br \/>\nZnikaj\u0105cy agent ubezpieczeniowy to nic dobrego? Reklama firmy State Farm odwraca perspektyw\u0119. W spocie agenci porzucaj\u0105 swoje obowi\u0105zki, by by\u0107 na ka\u017cde zawo\u0142anie klienta w dowolnym czasie. <\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/HxznTayRCYQ\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n<p><strong>Allianz<\/strong><\/p>\n<p>Wypadki zdarzaj\u0105 si\u0119 ka\u017cdemu. Towarzystwo ubezpieczeniowe powinno wiedzie\u0107 to najlepiej, dlatego spot reklamowy firmy Allianz przedstawia przyk\u0142ady nieszcz\u0119\u015bliwych zdarze\u0144, kt\u00f3re mog\u0105 nas codziennie spotka\u0107. <\/p>\n<p><iframe width=\"970\" height=\"546\" src=\"https:\/\/www.youtube.com\/embed\/e7WcpMBYbJ4\" frameborder=\"0\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"Reklama produkt\u00f3w finansowych powinna by\u0107 merytoryczna, powa\u017cna oraz budzi\u0107 wiarygodno\u015b\u0107 u odbiorc\u00f3w. Tak wygl\u0105daj\u0105 za\u0142o\u017cenia w teorii, ale jak w tym wszystkim przyci\u0105gn\u0105\u0107 uwag\u0119 odbiorcy?","protected":false},"author":1,"featured_media":151129,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[9642],"tags":[5931,3246,3908,9640,200,5932,5933,3613],"class_list":{"0":"post-151110","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-atl","8":"tag-allianz","9":"tag-kampania","10":"tag-kampanie-reklamowe","11":"tag-marketing","12":"tag-reklama","13":"tag-spot-reklamowy","14":"tag-towarzystwo-ubezpieczeniowe","15":"tag-ubezpieczenia","16":"cs-entry","17":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=151110"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/151110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/151129"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=151110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=151110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=151110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}