{"id":15111,"date":"2011-06-26T18:25:51","date_gmt":"2011-06-26T16:25:51","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/cannes-lions-polacy-rozczarowali\/"},"modified":"2011-06-26T18:25:51","modified_gmt":"2011-06-26T16:25:51","slug":"cannes-lions-polacy-rozczarowali","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/cannes-lions-polacy-rozczarowali.html","title":{"rendered":"Cannes Lions: Polacy rozczarowali?"},"content":{"rendered":"<p>Srebrne statuetki w Cannes zdoby\u0142y agencje Euro RSCG Warsaw i Hill &amp; Knowlton. Pierwsz\u0105&nbsp;nagrodzono za dwie reklamy reklamy prasowe od\u015bwie\u017caczy powietrza Air Wick (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,druga-nagroda-dla-euro-rscg-warsaw-w-cannes,39731,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>)<\/p>\n<p><a href=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608852.jpeg\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608851.jpg\" alt=\"\" width=\"390\" height=\"291\" title=\"\"><\/a><\/p>\n<p><a href=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608851.jpeg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.jpg\" alt=\"\" width=\"390\" height=\"292\" title=\"\"><\/a><\/p>\n<p>druga otrzyma\u0142a wyr&oacute;\u017cnienie za kampani\u0119&nbsp;&#8222;Mam SM&#8221;, kt&oacute;rej celem by\u0142o u\u015bwiadomienie Polakom czym jest stwardnienie rozsiane (kategoria PR Lions) (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/marketing-public-relations,cannnes-lions-hill-knowlton-poland-triumfuje-w-kategorii-pr-lions,39709,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>).<\/p>\n<p>Euro RSCG Warsaw przywiezie z Cannes r&oacute;wnie\u017c Br\u0105zowego Lwa, kt&oacute;rego wywalczy\u0142a w kategorii Promo &amp; Activation za akcj\u0119 dla Stowarzyszenia Amazonki &#8222;To, co cz\u0142owiek przegapi, znajdzie maszyna&#8221;, przypominaj\u0105c\u0105 kobietom o mammografii (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,cannes-lions-brazowy-lew-dla-euro-rscg-warsaw-wideo,39707,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>).<\/p>\n<p>Br\u0105zowa statuetka pow\u0119drowa\u0142a r&oacute;wnie\u017c do agencji Publicis, kt&oacute;r\u0105 uhonorowano w kategorii Media Lions za kampani\u0119 zrealizowan\u0105 dla Fundacji Dzieci Niczyje (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,cannes-lions-publicis-z-brazowym-lwem,39721,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/reklama-reklama,cannes-lions-publicis-z-brazowym-lwem,39721,2,1,1.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.jpeg\" alt=\"\" width=\"209\" height=\"350\" title=\"\"><\/a><\/p>\n<p>Najwi\u0119kszym przegranym tego festiwalu okaza\u0142 si\u0119 projekt &#8222;Secrets Behind Paintings&#8221;, zrealizowany przez Leo Burnett na zlecenie Grupy PZU, mecenasa Muzeum Narodowego w Krakowie i sponsora projektu Nowe Sukiennice (<strong><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/marketing,ruszyl-festiwal-cannes-lions-polskie-agencje-na-shortliscie-wideo,39687,2,1,1.html\" target=\"_blank\" rel=\"noopener\">szczeg&oacute;\u0142y<\/a><\/strong>).<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/wiadomosci.mediarun.pl\/artykul\/marketing,ruszyl-festiwal-cannes-lions-polskie-agencje-na-shortliscie-wideo,39687,2,1,1.html\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/mediarun.pl\/files\/images\/2011\/06\/1308608850.png\" alt=\"\" width=\"390\" height=\"193\" title=\"\"><\/a><\/p>\n<p>Nominowany w a\u017c 4 kategoriach &#8211; Direct, Promo &amp; Activation, Media oraz Titanium &amp; Integrated Lions &#8211; w \u017cadnej nie zdoby\u0142 statuetki.<\/p>\n<p>Rok temu z festiwalu Cannes Lions Polacy przywie\u017ali trzy Lwy (Change Integrated &#8211; srebro i br\u0105z, a San Markos &#8211; srebro). Jak oceniacie Pa\u0144stwo tegoroczny wynik polskich agencji? Zach\u0119camy do dyskusji.<\/p>\n","protected":false},"excerpt":{"rendered":"Dwa Srebrne i dwa Br\u0105zowe Lwy &#8211; to wynik polskich agencji na festiwalu reklamy Cannes Lions 2011. Kto okaza\u0142 si\u0119 najwi\u0119kszym przegranym?","protected":false},"author":1,"featured_media":15112,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[74],"class_list":{"0":"post-15111","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-havas","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=15111"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/15111\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/15112"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=15111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=15111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=15111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}