{"id":149313,"date":"2015-03-10T08:13:59","date_gmt":"2015-03-10T08:13:59","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=149313"},"modified":"2015-03-19T16:53:58","modified_gmt":"2015-03-19T16:53:58","slug":"coca-cola-testuje-nowy-design","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/trendy\/design\/coca-cola-testuje-nowy-design.html","title":{"rendered":"Coca-Cola testuje nowy design"},"content":{"rendered":"<p>Reklamy i billboardy mo\u017cna zobaczy\u0107 na chwil\u0105 obecn\u0105 jedynie w Hiszpanii. Je\u015bli plan si\u0119 powiedzie, kampania b\u0119dzie wdro\u017cona latem 2015 roku na arenie mi\u0119dzynarodowej.<\/p>\n<p>Puszka napoju zyska nowe barwy. Ka\u017cda z nich wyposa\u017cona b\u0119dzie w charakterystyczny bia\u0142y podpis oraz nowy, wyr\u00f3\u017cniaj\u0105cy kolor. Tradycyjna Coca-Cola zostanie przy czerwonych barwach. Coca-Cola Zero zyska czerwono &#8211; czarny design, a Cola Light czerwono &#8211; srebrny.<\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-puszka-cola.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-149315\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/03\/mediarun-com-puszka-cola.jpeg\" alt=\"mediarun-com-puszka-cola\" width=\"640\" height=\"274\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Poprzez powy\u017csze dzia\u0142ania Coca-Cola chce postawi\u0107 na ujednolicenie marki. Coca-Cola chce wyj\u015b\u0107 z jasnym komunikatem, by z Coca-Coli Zero oraz Light uczyni\u0107 wyra\u017ane sub-marki. Ciekawym posuni\u0119ciem jest tak\u017ce przetestowanie kampanii na jednym z europejskich rynk\u00f3w.<\/p>\n<p><strong>Zobacz tak\u017ce:\u00a0<a href=\"https:\/\/mediarun.com\/marketing\/atl\/coca-cola-w-jubileuszowej-kampanii.html\">Coca-Cola w jubileuszowej kampanii<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Coca-Cola og\u0142osi\u0142a niedawno, \u017ce rusza z now\u0105 kampani\u0105. Co ciekawe, kampania zwraca uwag\u0119 na nowy design flagowego produktu koncernu &#8211; puszki z napojem.","protected":false},"author":1,"featured_media":149314,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4632],"tags":[57,5805,1324,4622],"class_list":{"0":"post-149313","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-design","8":"tag-coca-cola","9":"tag-coke","10":"tag-design","11":"tag-trendy","12":"cs-entry","13":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/149313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=149313"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/149313\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/149314"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=149313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=149313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=149313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}