{"id":14811,"date":"2011-07-05T14:31:20","date_gmt":"2011-07-05T12:31:20","guid":{"rendered":"https:\/\/mediarun.com\/index.php\/digital-one-dla-wienerberger-ceramika-budowlana\/"},"modified":"2011-07-05T14:31:20","modified_gmt":"2011-07-05T12:31:20","slug":"digital-one-dla-wienerberger-ceramika-budowlana","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/marketing\/digital-one-dla-wienerberger-ceramika-budowlana.html","title":{"rendered":"Digital One dla Wienerberger Ceramika Budowlana"},"content":{"rendered":"<p>Pierwszym wsp&oacute;lnym projektem jest stworzenie dedykowanego mini-serwisu <a rel=\"nofollow noopener\" href=\"http:\/\/www.dryfix.pl\/home.html\" target=\"_blank\">www.dryfix.pl<\/a> na potrzeby marki Porotherm Dryfix System.<\/p>\n<p>Serwis ma pe\u0142ni\u0107 rol\u0119 platformy wiedzy dla wszystkich grup odbiorc&oacute;w potencjalnie zainteresowanych produktem. Znajduj\u0105 si\u0119 w nim obszerne informacje o systemie Porotherm Dryfix i przegl\u0105d wszystkich produkt&oacute;w sygnowanych t\u0105 mark\u0105, film instrukta\u017cowy (&#8222;Jak budowa\u0107 w Dryfix?&#8221;), informacje o szkoleniach, mo\u017cliwo\u015b\u0107 zadawania pyta\u0144 ekspertom firmy Wienerberger, zdj\u0119cia z bud&oacute;w, oraz zestaw materia\u0142&oacute;w do pobrania (m.in. katalog Porotherm Dryfix).<\/p>\n<p>G\u0142&oacute;wn\u0105 grup\u0105 docelow\u0105 serwisu s\u0105 klienci instytucjonalni (wykonawcy prac budowlanych i deweloperzy), ale kierowany jest on tak\u017ce do architekt&oacute;w, projektant&oacute;w i klient&oacute;w indywidualnych.<\/p>\n<p>Przygotowany przez Digital One serwis jest cz\u0119\u015bci\u0105 szerzej zakrojonej kampanii marketingowej dla nowej marki w portfolio firmy Wienerberger, jak\u0105 jest Porotherm Dryfix System. Sk\u0142adaj\u0105 si\u0119 na ni\u0105 m.in. kampania outdoorowa, materia\u0142y drukowane, promocja w prasie bran\u017cowej (layouty reklamowe, artyku\u0142y sponsorowane, PR), film instrukta\u017cowy wydany na p\u0142ycie DVD, a tak\u017ce system szkole\u0144 dla wykonawc&oacute;w.<\/p>\n","protected":false},"excerpt":{"rendered":"Agencja Digital One rozpoczyna wsp&oacute;\u0142prac\u0119 z firm\u0105 Wienerberger Ceramika Budowlana.","protected":false},"author":1,"featured_media":14812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[],"tags":[681],"class_list":{"0":"post-14811","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"tag-digital-one","8":"cs-entry","9":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=14811"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/14811\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/14812"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=14811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=14811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=14811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}