{"id":147746,"date":"2015-02-11T15:32:29","date_gmt":"2015-02-11T15:32:29","guid":{"rendered":"https:\/\/mediarun.com\/pl\/?p=147746"},"modified":"2015-02-11T15:35:46","modified_gmt":"2015-02-11T15:35:46","slug":"jak-wykorzystac-okazje-do-event-marketingu","status":"publish","type":"post","link":"https:\/\/mediarun.com\/pl\/digital\/e-commerce\/jak-wykorzystac-okazje-do-event-marketingu.html","title":{"rendered":"Jak wykorzysta\u0107 okazj\u0119 do Event Marketingu"},"content":{"rendered":"<p>Najprostszym i chyba najta\u0144szym pomys\u0142em, jest wykorzystanie wydarze\u0144 okoliczno\u015bciowych. Dla przyk\u0142adu, wiele firm odzie\u017cowych, w sezonie wiosenno-letnim wykorzysta\u0142o popularno\u015b\u0107 festiwali muzycznych. Jedn\u0105 z takich firm jest marka Free People, kt\u00f3rej kolekcje inspirowane s\u0105 tego typu imprezami. Na ciekawy pomys\u0142 wpad\u0142a te\u017c Coca Cola, kt\u00f3rej ci\u0119\u017car\u00f3wki dostawcze sta\u0142y si\u0119 symbolem \u015bwi\u0105t Bo\u017cego Narodzenia. Ostatnio, marka zach\u0119ca\u0142a do wzi\u0119cia udzia\u0142u w karaoke za pomoc\u0105 specjalnych maszyn. Bez w\u0105tpienia jest to bardzo pozytywny przekaz, kt\u00f3ry pozostawi ciep\u0142e skojarzenia z nazw\u0105 marki.<\/p>\n<p><strong>FreePeople<\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/FreePeople_Roshambo-Rock_May2013-10.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-large wp-image-147752\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/FreePeople_Roshambo-Rock_May2013-10-1000x612.jpg\" alt=\"FreePeople_mediarun-com\" width=\"1000\" height=\"612\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Coca Cola<\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/Coca-Cola-Comp-Main-Image.jpg\"><img decoding=\"async\" class=\"alignnone size-large wp-image-147758\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/Coca-Cola-Comp-Main-Image-1000x612.jpg\" alt=\"Coca-Cola-truck-mediarun-com\" width=\"1000\" height=\"612\" title=\"\"><\/a><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/coca-colay\u0131lba\u015f\u0131-e1355473200522.jpg\"><img decoding=\"async\" class=\"alignnone  wp-image-147757\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/coca-colay\u0131lba\u015f\u0131-e1355473200522.jpg\" alt=\"coca-cola-mediarun-com\" width=\"1000\" height=\"612\" title=\"\"><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Przedstawiamy te\u017c kilka innych, niezapomnianych kampanii Event Marketingowych:<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Samsung WAVE Global Launching Show<\/strong><\/p>\n<p><iframe src=\"https:\/\/www.youtube.com\/embed\/V73GQAadsZE?rel=0\" width=\"970\" height=\"546\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Parada Macy&#8217;s z okazji \u015awi\u0119ta Dzi\u0119kczynienia<\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/maxresdefault.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-147747\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/maxresdefault.jpg\" alt=\"names parade-mediarun-com\" width=\"1000\" height=\"611\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/maxresdefault.jpg 1764w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/maxresdefault-1145x700.jpg 1145w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/maxresdefault-1536x939.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><strong>Life Comes at You Fast<\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/NW_wallscape.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-147748\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/NW_wallscape.jpg\" alt=\"Life Comes at You Fast-medianun-com\" width=\"1000\" height=\"612\" title=\"\" srcset=\"https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/NW_wallscape.jpg 1377w, https:\/\/mediarun.com\/pl\/wp-content\/uploads\/2015\/02\/NW_wallscape-1143x700.jpg 1143w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><strong>Size Does Matter &#8211; Levis<\/strong><\/p>\n<p><a href=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/levis-ss.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-147749\" src=\"https:\/\/mediarun.com\/wp-content\/uploads\/2015\/02\/levis-ss.jpg\" alt=\"levis-mediarun-com\" width=\"999\" height=\"611\" title=\"\"><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Event Marketing nie polega jedynie na organizacji niezapomnianych imprez, ale przede wszystkim na kreowaniu wizerunku marki. Istnieje wiele sposob\u00f3w na zwi\u0119kszenie popularno\u015bci planowanych wydarze\u0144, kt\u00f3rymi warto si\u0119 inspirowa\u0107.","protected":false},"author":6,"featured_media":147773,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","csco_page_load_nextpost":"","csco_post_video_location":[],"csco_post_video_location_hash":"","csco_post_video_url":"","csco_post_video_bg_start_time":0,"csco_post_video_bg_end_time":0,"footnotes":""},"categories":[4633],"tags":[57,337,5353,1789,195,363],"class_list":{"0":"post-147746","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-e-commerce","8":"tag-coca-cola","9":"tag-e-commerce","10":"tag-event-marketing","11":"tag-levis","12":"tag-samsung","13":"tag-sony","14":"cs-entry","15":"cs-video-wrap"},"_links":{"self":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/comments?post=147746"}],"version-history":[{"count":0,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/posts\/147746\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media\/147773"}],"wp:attachment":[{"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/media?parent=147746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/categories?post=147746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mediarun.com\/pl\/wp-json\/wp\/v2\/tags?post=147746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}